Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. I know this sounds somewhat trite, but seriously, once you know your customers, program decisions become simple, as all the answers are determined by what supports them. So how do you get to know your buyer?

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Martech

OCTOBER 5, 2022

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. The reality check.

Digital Asset Management 103

Digital Asset Management Enterprise Management CMS Development Work Management 103

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy).

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Brandpoint

APRIL 13, 2023

How-To Videos People learn most about a product or service by seeing it in action. Start by brainstorming a frequent or common customer or client question to address. New Product or Service Introduction These videos explain and exhibit the new product. These videos aren’t difficult to produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

OCTOBER 4, 2017

To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback. Marketers and Content Production Over Time. At the end of 2015, for example, a study published by Contently found that marketers were creating 73 percent more content than they did the year before.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. The overall integration of video for internal processes and customer engagement is heartening to observe. 96% of video marketers say video marketing has increased user understanding of their product or service.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. The basic premise of a positioning strategy is that meanings, associations, and words resonate with customers.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking.

SEO 271

SEO Traffic Tips SERP 271

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Since CarMax isn’t biased towards any one manufacturer or model, the content team can take an unbiased, editorial approach that puts the customer first. “We have this culture of continuous improvement.

SEO 160

SEO Content Paid Search Agency Youtube 160

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Start to think through your customer segmentation strategy. If your non-fans are IRL ( in real life) your biggest fans, what can you do to entice them to convert as customers?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Conductor

OCTOBER 11, 2022

By understanding how these features work, determining which are most important, and learning how to benefit from them, your business can increase visibility in SERP, reach more customers, and drive more intent-driven visits to your site. Google is constantly testing new SERP features as they try to improve the customer experience.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. From 2015 through 2019, about 60% of the brands studied became less visible.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. One of our customers who is into corporate training has used video marketing and seen good results. We saw a record number of registrations for the webinar.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. You have much more flexibility in publishing and promoting engaging content. Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Webbiquity

DECEMBER 18, 2018

People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. The number of customers in that marketplace are finite.

Training 212

Training Planning Work Management Marketing Management 212

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Outreach

AUGUST 11, 2020

In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations. The best way to achieve this is to customize sequences to automatically send a personalized message about the right product at the right time.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Content Standard

MAY 20, 2015

Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. Big publishers like Time Inc., In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content. Custom Studios), and Yahoo!

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Hubspot

SEPTEMBER 14, 2023

Goal Alignment: Feedback enables salespeople to align their goals with the organization's objectives, ensuring everyone is working towards the same targets and increasing overall productivity. For instance, saying, “I prefer khakis and do not like jeans,” rather than making a judgment like, “You shouldn't wear jeans to a customer's office.”

Customer Satisfaction 73

Customer Satisfaction Organic Leads Lead Scoring Lead Ranking 73

Sword and the Script | B2B

JULY 18, 2023

So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. Marketing leaders with personal customer connections get more out of their budget. Customer marketing is a B2B priority. ” Read more on Marketing Dive 2. attempts in the SDR sequence.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Martech

MAY 8, 2023

Content recommendations and product recommendations have been powered by AI for years. AI writing tools aim to create customized texts on demand. Let’s say I run an online bookstore and want to offer product recommendations. In 1950, Turing published a landmark paper, “Computing machinery and intelligence.”

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. Sample a product. Augmented reality lets consumers sample products without going to the store and dealing with the hassle that is brick-and-mortar shopping. Think Snapchat filters but with actual products.). What Virtual Reality Can Do.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Optinmonster

AUGUST 19, 2023

As nearly everyone promotes products and services online, it’s clear that businesses must use affiliate marketing smartly to sustain their growth. Next up is social media, with 67% of marketers using it to connect with possible customers. Some SaaS products might only give you as little as 20% commissions.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

SmartBrief - Marketing

SEPTEMBER 28, 2023

“Return to Taobao” reinstated the focus on consumer affordability, enabling numerous small and medium-sized businesses (SMBs) to offer competitive products and services. Surging transactions on these platforms demonstrate the importance of content to inspire customer action and facilitate conversions.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

ClickZ

JULY 12, 2019

Published in June, The future of personalization—and how to get ready for it , offers some intriguing predictions about the rise of personalized experiences among consumers. The jump-off point for McKinsey on the growing importance of personalization comes from research published by Harvard Business Review back in 2015.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. In particular, CEO Anthony Casalena wanted this 2015 campaign to translate that “any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace.”. million people.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Inside product sections. Customers: Make sure to invite all your customers (via phone or email), but also encourage them to bring a friend.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111