KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. Who Is Using Social Media in China?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. This search interest peaked even more from 2020 onwards.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. There Isn’t a Set Strategy In Place Yet.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2015

If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. Once you’ve identified key areas where your marketing strategy is working (e.g. Social Media Scheduling.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

EMagine B2B Blog

JANUARY 7, 2015

As of 2015, I’m officially going on an anti-crap rage at home and at work. Windex your life goggles so 2015 starts off crystal clear. The same can be said about paid keywords. January is the best time to refresh your PPC keyword list. In addition, if a PPC keyword has an average click through rate below.40%,

Organization 40

Organization PPC Rules Keywords 40

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

OCTOBER 27, 2015

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. Companies are filling their marketing departments to reflect this change.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Content Standard

OCTOBER 27, 2015

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. Companies are filling their marketing departments to reflect this change.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In my previous post, I discussed why website engagement is the new marketing “must-have”.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

EMagine B2B Blog

JANUARY 5, 2015

Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. I am a B2B PPC gladiator. I am a hunting guide in the thorny PPC forest.

Adwords 40

Adwords PPC SEM Click Rate 40

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. In 2015, he has 17 speaking engagements scheduled, and he can only accept bookings with a six-month advance notice. How did this peripatetic marketing expert rise to the top of his game? His biggest challenge?

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. In 2015, he has 17 speaking engagements scheduled, and he can only accept bookings with a six-month advance notice. How did this peripatetic marketing expert rise to the top of his game? His biggest challenge?

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. That said, there are a couple of reasons I’m suggesting this specifically as an SEO forecast: We’re on the Moz Blog and I’m an SEO consultant. Posted by Tom.Capper.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Casie Gillette.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

Hubspot

NOVEMBER 10, 2015

If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you'd probably get a flurry of strong opinions. But what if you asked them to name the most overrated marketing tactic? What's the Most Overrated Marketing Tactic? Here's what we found.

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Marketing Insider Group

JUNE 24, 2010

What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Re-purpose existing content for mobile downloads.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. ” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. ” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. WordStream.

PPC 160

PPC Paid Content Paid Search Agency Advertising Agencies 160

Hubspot

NOVEMBER 10, 2015

Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015 , there are 400M+ daily active users, 80M+ photos per day, and 3.5B The power of Instagram is undisputed, but is it right for your media company? daily likes.

SWOT 28

SWOT Analysis Media Brand Identity 28

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? TABLE OF CONTENTS: ↓ What Is a Google Ads Agency? How to Choose a Google Ads Agency. Who can you trust?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Mobile/Local Growth Continues to Dominate.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. This blog post will tell you exactly why. Content is king?!? Links are the only content you need. We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs!

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

OCTOBER 27, 2020

Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. Not too shabby for less than six hours of content. For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO. tl;dr Marketing.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Directive Agency

JUNE 29, 2016

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Just sharing relevant content isn’t enough. . Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

LeadSquared

DECEMBER 30, 2015

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. If it’s through a direct PPC campaign, then over over 12% is decent. What is top bar?

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52