KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. High ROI is Costing You Money. High return on investment may sound appealing to many people. Google Testing Additional Structured Snippets Options.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Anyword

JANUARY 4, 2022

Additionally, a 2015 study by DMA shows that for every dollar spent on email marketing, there is an average return on investment of around $38. Email marketing involves sending across promotional or advertising content to people. The main goal of these emails is to create potential leads or sales.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

Anyword

JANUARY 4, 2022

Additionally, a 2015 study by DMA shows that for every dollar spent on email marketing, there is an average return on investment of around $38. Email marketing involves sending across promotional or advertising content to people. The main goal of these emails is to create potential leads or sales.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

LEADership

MAY 20, 2015

That is a very important lesson for us marketers, especially in the world of B2B lead generation. Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. 10 Steps to Boost B2B Lead Generation Performance. Multi-tone Paint a.k.a.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Video made a splash in 2015 and will continue to dominate the online marketing space. Most organizations work hard to establish and increase their domain authority and Search Engine rankings. It’s 2016 already!

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

QuanticMind

MAY 17, 2018

No one needs to tell you, for instance, that PPC advertising works. It’s cost-effective, allowing you to withhold payment until a viewer actually clicks on your ad, empowering much higher return on investment. It certainly did to language acquisition company Babbel back in 2015. Sound familiar?

Case Study 40

Case Study Case Studies PPC Studies 40

6sense

JANUARY 14, 2016

This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. Technology is Impacting the Entire Organization.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

QuanticMind

JUNE 2, 2016

QuanticMind is one of the leading predictive advertising management software companies, and when it announced that it was an improvement over Marin Software’s platform, there were plenty of naysayers. Today, modern advertising management platforms provide this level of granular targeting. Data science, FTW! Migration delays.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Hubspot

MAY 14, 2015

This data can help show you where to focus your content marketing activities in order to stay competitive, and it includes key insights on the data from leading industry experts. We found that businesses are increasing investment in content marketing. Want a taste of what's in the report? Here are a few of our key findings.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

QuanticMind

SEPTEMBER 20, 2018

Know Your ROI. As many marketing executives can attest, the return on investment for your marketing budget can be difficult to prove – in general, around 60 percent of small businesses have difficulty proving the value of their social media marketing efforts. Track Your Leads. Keep It Succinct. Update Your Website.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Hubspot

NOVEMBER 9, 2015

As marketing grows more customer-centric, digital content marketing becomes increasingly important as a means of developing customer relationships that lead to sales. Your CEO is focused on the bottom line, so it's important to emphasize the return on investment from inbound marketing efforts.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Adobe Experience Cloud Blog

MAY 13, 2014

But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Parse.ly

OCTOBER 22, 2019

The Modern Marketing Engine | A B2B Coloring Book that Generated Leads and Then Some. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. What you’ll learn: There’s a lot of outdated SEO information floating around, and some of it leads to bad practices from writers. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

NOVEMBER 14, 2012

The role of IT is clearly evolving, where for technology system purchases like marketing automation, CRM, HR and even supply chain management, IT departments are brought in to support the integration of these systems into the enterprise systems, but IT is not leading the purchase project. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Content Standard

DECEMBER 11, 2015

When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. The organization recognized a shift in how its customers behaved online.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

When asked about the metrics they use to calculate return on investment, B2Cs named several different KPIs: Sales, customer retention, engagement, brand awareness, customer evangelism, lead generation, lead nurturing, and upsell opportunities. The organization recognized a shift in how its customers behaved online.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Hubspot

MARCH 26, 2015

In 2015, social commerce accounts for some $14 billion. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. Rushed tweets often lead to misspellings, which counteracts the use of a trending hashtag. What: Boosted posts, Facebook ads, organic reach, likes and shares.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

NOVEMBER 30, 2016

If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

MARCH 27, 2014

So I wonder, if marketing has seen so much transformation, what about the people leading the charge? As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Hubspot

DECEMBER 29, 2015

Often, when this distinction isn’t understood, it leads to a less than stellar website because a vendor is hired who is good in one area and not the other. Someone who is overly eager to please you by promising your website in a very tight window of time is likely going to lead you to a poor outcome. 8) Going for WOW.

CMS Development 28

CMS Development Marketing Websites Work Management Marketing Management 28

Heinz Marketing

JANUARY 7, 2019

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Develop a return on investment model that the CEO and CFO buy into. TJ Waldorf leads INAP’s global marketing organization as Vice President of Global Marketing.

Sales Management 61

Sales Management Top of Funnel Allocation Budget Programs 61

Hubspot

OCTOBER 12, 2016

While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ). in the latter half of 2015 to just $4.16 11 Examples of Instagram Ads We Love.

Paid Search Agency 28

Paid Search Agency Ads Examples Cost Per Thousand 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

PureB2B

OCTOBER 12, 2016

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. What is Meant by Lead Quality?

Lead Scoring 68

Lead Scoring Lead Ranking Sales Qualified Leads Leads 68

PureB2B

OCTOBER 12, 2016

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. What is Meant by Lead Quality?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Leads 62

DAGMAR Marketing

JULY 9, 2018

Question #2: What exactly is local SEO and how are its techniques different from organic SEO strategies? If you’re using organic SEO techniques on your website, one of your key goals would be to appear as high as possible in the search engine results pages (SERPs) for relevant keywords. social media platforms.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40

Martech

FEBRUARY 24, 2022

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Here is our list, which is organized alphabetically and not in any order of importance. CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Predictive marketing helped us understand which leads to go after, so that we didn’t have to give every single lead to the sales team,” explained Vajre. “We

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. The pre-event email marketing effort drove: A 29% open rate (vs. click-through rate (vs. click-to-open rate (vs 4.5%). But don’t lose sight of the chance to capture valuable video that can maximize your event’s long-term return on investment (ROI).

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Webbiquity

FEBRUARY 9, 2016

For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. In the second quarter of 2015, roughly two-thirds of emails were opened on mobile devices, with more than half opened on smartphones. Mobile email marketing lags consumer adoption.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Hubspot

NOVEMBER 30, 2016

If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Marketing Automation Expands.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Oktopost

SEPTEMBER 16, 2019

Instead of trying to narrow down a wide prospective market into a smaller subset of leads, you identify and target the specific customers you want to convert. If the customer is an organization and not a single person, then you choose approaches design for the decision makers within the organization. What is ABM?

Account Based Marketing 107

Account Based Marketing Examples ABM Mobile Advertising 107

Valasys

AUGUST 9, 2019

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. The Mobile algorithm launched on 21st of April, 2015 (to reprimand the rankings of brands with having poor mobile usability, particularly those possessing a lackluster website design).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40