Marketing Insider Group

JULY 23, 2014

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. JWT: 10 Mobile Trends for 2014 and Beyond (May 2014) from JWTIntelligence. Cannes Lions Predictions 2014 from Bridget Jung. Garyvee is Awesome!).

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. This was followed by Mobile (18%), and Content Marketing (15%).

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Mobile Isn’t the Future. Mobile is Now. It seems as if every year we talk about mobile as the future. We are all mobile. It’s why I love this industry.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Punch-Card Loyalty.

Marketing & Strategy 164

Marketing & Strategy Mobile Advertising Mobile Marketing Business 164

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. of B2B marketers say they currently use mobile in their strategies. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.(

Statistics 100

Statistics SMB Content Marketing Planning 100

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Why Melanie talks about native advertising and mobile devices. Click To Tweet.

Mobile Advertising 101

Mobile Advertising Advertising Agencies Advertisements Advertising 101

Biznology

MARCH 10, 2014

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. Mobility is very much at the heart of culture right now.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Webbiquity

NOVEMBER 11, 2014

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. THIS JUST IN: Harvard professor explains how to perfectly market on mobile by iMedia Connection. His goal: transcend dental medication.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

KoMarketing Associates

OCTOBER 16, 2014

According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. According to Yahoo, over 40% of search volume is coming from mobile. That’s crazy! While 93% of online marketers are using content marketing, only 44% have a documented strategy.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Crimson Marketing

OCTOBER 8, 2013

Mobile Content Marketing Strategies Will Create Winners. Mobile is set to take over desktop usage within the next 2 years. Mobile must be a part of your content strategy. . The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. ” 4. Image: Courtesy of Virally Blog.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Customer Experience Matrix

OCTOBER 17, 2014

But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. They also illustrated how absolutely central mobile devices have become to most business processes, something we all vaguely realize but are still not necessarily acting upon.

Analytics 120

Analytics Process Salesforce.com Allocation 120

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% billion mobile users currently using apps will climb to 4.4 According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” How do you promote a mobile app?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. You heard it here first. the hot new feature is…SEO content rating. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Martech Advisor

SEPTEMBER 25, 2019

In fact, consumer engagement with email campaigns is increasing as a result of shifting marketing strategies greatly influenced by privacy regulations, according to our Acoustic 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. I will make all my content mobile optimized.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Marketing Insider Group

MAY 8, 2012

We know that mobile advertising is hot and I have already provided 4 steps to mobile marketing success. This one goes a little further and provides 18 facts and stats on the state of the mobile market: 4 billion mobile phones in use worldwide. By 2014 the mobile internet will over take desktop internet users.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

LeadSquared

JANUARY 11, 2017

With the world shifting towards mobile devices, so have marketers. Google has started penalizing websites that are not mobile-friendly, and the shift of preferring smartphones over desktops has only been growing. This changing trend means that mobile SEO is gaining momentum. Why you should go mobile for local SEO.

Webinar Metrics 52

Webinar Metrics Paid Search Agency SEO Mobile Marketing 52

Brandwatch Marketing

MARCH 7, 2023

billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. That’s 6,000 Tweets every second Twitter’s top 5 markets (countries) account for 50% of all Tweets It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth 45% of Americans use Twitter 65.8%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. The company is expanding its promotional tools into mobile , providing you another “opportunity” to pay to talk to customers. (Photo credit: Steve Rhodes). ” [Emphasis mine]. Sensing a trend here?

Paid Content 80

Paid Content Google RSS SEM 80

Navigate the Channel

DECEMBER 7, 2023

Mobile Marketing Absence According to a 2014 study by comScore, tablets and smartphones account for 60 percent of end-users’ digital media use. Mobile marketing is a key resource that shouldn’t be overlooked. Don’t overlook mobile marketing; it’s crucial today.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. Types of Mobile Ads.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. ” Tailoring Content to Perform for Mobile.

Paid Content 55

Paid Content Marketing AI Verticals Marketing & Strategy 55

Crimson Marketing

OCTOBER 9, 2013

Mobile Content Marketing Strategies Will Create Winners. Mobile is set to take over desktop usage within the next 2 years. Mobile must be a part of your content strategy. . If you or your company fail to assign responsibilities to specific people or departments, you will fall behind. . ” 4.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. TROPHiT sets a new wave of mobile retention tactics—offering users actionable value within the App.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Mobile Search Behavior. Mobile internet usage surpassed desktop usage for the first time in 2014 ( Search Engine Watch ). There are approximately 3.3

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni ­channel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( viewers in July 2014. 41% of LinkedIn visits are via Mobile. Instagram has added 100 million active users since March, 2014. Twitter has 284 million active users. Tech Crunch ). Econsultancy ). Econsultancy ).

Social Media 40

Social Media Statistics Media Youtube 40

Contently

JANUARY 12, 2017

Since Facebook first introduced its native video player, back in 2014 , the majority of media partners (both larger companies and independent creators) have published videos on the platform without receiving any compensation. It’s possible that Facebook has cracked a newer, mobile-first form of video viewing that will be irresistible.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Canadian Marketing Association

NOVEMBER 18, 2015

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. 40% of marketer respondents and 55% from the agency side said that they use mobile marketing often/always (vs.

Mobile Marketing 48

Mobile Marketing Research Advertising Agencies Planning 48

Litmus

MARCH 11, 2016

February market share saw mobile email opens climb back to their highest levels yet—55%. February ended with mobile representing 55% of opens, webmail with 26% of opens, and desktop with 19% of opens. While desktop opens have remained stagnant since January, mobile opens increased 1.9%, and webmail opens decreased 3.3%.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Litmus

APRIL 1, 2021

2012 – 90 million Americans now use email on a mobile device. 2014 – The integration of CSS with HTML brought in the era of interactive emails. 2014 – Dynamic content is used to create personalized experiences with subscribers. 2014 – Canada’s anti-spam legislation ( CASL ) comes into effect.

Design 66

Design Trends Mobile Marketing Email Campaigns 66