Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. billion in 2014. billion in 2014. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). 1: Welcome to Marketing Stats Summer! #2: TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” ” Also, consider these stats from the compilation below: about half of all U.S. Fast Company ). ” ( Fast Company ). billion by 2017.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. As the company’s iconic slogan went, “When you’re number two, you try harder.” 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts. 89% of customers begin their buying process with a search engine.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Hubspot

APRIL 1, 2020

Because of how these experiences, I felt like I had to give certain prospective companies a "fluffier" description of my sight to protect myself against any possibility of job discrimination. Today, I work at HubSpot, a company that heavily invests heavily in diversity and inclusion. 25 Stats About Diversity in the Workplace.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. By 2014 mobile is predicted to overtake desktop Internet usage. If these stats aren’t mind boggling enough for you, try this one on for size. Chris now serves as CEO of Spread Effect , a leading content marketing and publishing company.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

KoMarketing Associates

OCTOBER 16, 2014

I’ve included three themes I found the most interesting along with several stats that were mentioned throughout the show I believe are worth noting. In this day and age, people want to feel connected to a company and when they do, they will very openly support the company. So what were the key takeaways? Brand is Everything.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. Marketing automation companies increased from 51 total in 2014 to 83 in 2015.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SnapApp

APRIL 18, 2016

As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. Stats About Marketing Technology Stack Growth & Success. Stats About Marketing Technology Stack Growth & Success. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Navigate the Channel

DECEMBER 21, 2017

You’d be in good company. Take a look at these stats: October 6, 2010 – Instagram Launch. Take a look at these stats: October 6, 2010 – Instagram Launch. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. Considering joining? September 22, 2015 – 400 million over 9 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Adobe Experience Cloud Blog

MARCH 27, 2014

That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out our infographic below for some key stats found in Software Advice’s survey. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did. It can be found here.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there.

Campaigns 139

Campaigns Case Study Case Studies Stats 139

Webbiquity

SEPTEMBER 2, 2014

April 22, 2014. June 17, 2014. Get the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins, along with ratings and download stats. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). Growth companies? April 14, 2014.

Stats 100

Stats eCommerce Statistics Social Networks 100

LEADership

JANUARY 17, 2014

How are you going to achieve your 2014 marketing goals? Below are some of the trends and stats WebDAM has noted: Noteworthy Stats And Marketing Tips To Implement. In the next five years, predictions state that companies will double their social media budgets. Include images in your press releases.

Stats 40

Stats Allocation Planning Paid Search Agency 40

chiefmartech

AUGUST 1, 2016

Of the companies who participated in this study, 66% currently have a chief marketing technologist in place. It’s terrific to have this data, especially across such a wide swath of companies. The role was validated a feature article in Harvard Business Review in 2014. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. of US companies with 100+ employees use Twitter for marketing.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. The book is a how-to guide on running a growth program in your company. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

OCTOBER 8, 2020

As marketers, those stats are impossible to ignore. This type of marketing occurs when your company reacts, instead of planning or strategizing a marketing plan for months. For example, if you strategize an ad around a current fad, your company might become more appealing to your audience because you understand them. The reason?

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. Applause offers crowd testing for apps to help companies improve their digital experiences. This landing page for a white paper about crowdsourced usability testing is from 2014, but it follows some of the best practices we still use today.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Look closely at the images and the engagement stats are crazy impressive. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Each image is also in her handwriting and some also include doodles, offering another personal touch.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Hubspot

DECEMBER 12, 2013

And if you’re still stuck arguing with management about the value of content for your company, there’s a chance that you’re already too late to the party, depending on how advanced your particular industry is in the inbound marketing space. This figure increases to 64% when looking at the UK. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

MARCH 13, 2014

As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. How SMBs Are Using Twitter in 2014. Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Proving your company deserves a spot among those favorites necessitates care and consideration for readers—just as it does with your blog and on social.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Webbiquity

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Instead of companies with 100 prospects world-wide using it, the IP-based targeting can, through software and a little manual labor, be applied to companies with a much larger total available marketplace (TAM).

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Marketing Insider Group

JANUARY 19, 2015

Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. This Slideshare provides amazing stats on the state of the digital, social and mobile web from around the world. YouTube Rewind – Turn Down For 2014. Celebrating the moments, memes, and people that made 2014.

Video Marketing 100

Video Marketing Best Practices Mobile Advertising Mobile Marketing 100

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Contently

AUGUST 28, 2017

When I launched The Freelancer in 2014, during my rookie year at Contently, I wrote that “becoming a freelancer is like choosing to fight a battle you know you’ll eventually lose.” From a creative perspective , pitches have fueled great content from brands and media companies alike. The system needs to be better.

Process 119

Process Marketing Proposals Stats Outreach 119

Hubspot

SEPTEMBER 25, 2015

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. 10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Turn Stats Upside Down. Put Stats Back in Context. Companies that field research for their own marketing activity never share all of the results.

Statistics 100

Statistics Banner Ads Stats Sample 100