markempa

DECEMBER 29, 2014

The best way to build this concept is to approach your marketing strategy in the same way a portfolio manager would approach a mutual fund. Namely, this means diversifying your leads, establishing a schedule of when you’ll address said leads and testing every element in this process. Build a customer-centric content strategy.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework.

Sales Qualified Leads 110

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 110

Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained. Cut the content marketing program, or change our approach? Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained. Cut the content marketing program, or change our approach? Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. ahaval Click To Tweet.

Storytelling 101

Storytelling Content Lead Ranking Rules 101

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Serious marketing executives need to be familiar with this book. In it the authors describe the process of category creation and how to become a category king. This book has dozens of useful insights for how to produce really good writing content.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Content Standard

MAY 22, 2016

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. appeared first on B2B Marketing Insider.

Content 100

Content Gartner Barriers Paid Search Agency 100

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Create a framework.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Marketing Insider Group

FEBRUARY 26, 2014

But that’s kind of totally against the point of content marketing: helping others with content they actually want or need. In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Hubspot

DECEMBER 19, 2013

It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge.

Branding 28

Branding Brand Identity Marketing Analytics Tools Paid Search Agency 28

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It diversifies the content marketing mix. It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. An Insider’s Look/Process. Intel: The Most Sophisticated Manufacturing Process in the World.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. To me, social selling is simply the process of helping social buyers become customers.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base.

Transparency 40

Transparency Tactics Branding Brand Identity 40

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

MAY 22, 2016

In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base.

Transparency 40

Transparency Tactics Branding Brand Identity 40

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Is it time for that “crash course” in digital marketing for you, your employees, and organization?

Course 80

Course Planning Work Management Peer-to-peer 80

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Vidyard

JUNE 3, 2013

No doubt the agenda for having sales and marketing work together has never had more profile and has never been more critical in today’s buying process. Video marketing trends with Alan Quarry Do you have any big ideas about video? Enjoy and stay tuned to more from Jill!

ROI 51

ROI Video Marketing Thought Leadership Lead Scoring 51

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Highly empowered – privately controlling the decision making process with ever more competition for each deal and more discounting, b. for the year. Click here to learn more. #2

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SmartBug Media

MARCH 19, 2020

The blog provides occasional information on content marketing as a whole. Magnet Media is a great resource for learning more about storytelling in general. SproutVideo’s blog provides the essentials of video creation and marketing, along with awesome video examples. SproutVideo. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

DECEMBER 10, 2012

Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new. John Deere’s The Furrow magazine is considered by many to be one of the first examples of corporate storytelling. Get out of the ad campaign, marketing campaign mindset.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

The ROI Guy

MARCH 1, 2016

And those opportunities you thought were progressing through the waterfall / sales process to “wins”? So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? #2 Why Your Solutions?– Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle.

Distribution 40

Distribution Merchandising Content Blogger 40

The ROI Guy

NOVEMBER 10, 2014

I n-Control - Highly empowered by access to incredible amounts of research and information via the Internet and social media, buyers have taken control of the decision making process with sales reps being invited later to the game, and ever more competition for each deal. Break the ICE - Engage Frugal Prospects with Provocative Marketing 2.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

JULY 22, 2015

Original storytellers, such as Netflix, are leading the data collection front. In a 2013 article published by The New York Times , Evers said, “We don’t get super-involved on the creative side. Learn how to leverage the power of big data in your ongoing content marketing strategy.

Budget Programs 40

Budget Programs Creativity Storytelling Custom Publishing 40

Contently

APRIL 20, 2017

Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. So has the way we help brands reach their marketing goals.

Top of Funnel 167

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 167

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Content marketing helps SEO.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

The ROI Guy

APRIL 14, 2015

So how well does your current content marketing help answer these 3 key decision making questions, in a compelling and quantified way? #2 Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Why Your Solutions?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40