Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Categories include social media, copywriting, optimization, PPC, design, ecommerce, email and more. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

BenchmarkONE

JULY 20, 2022

As founder & CTO of WordStream, a pay-per-click (PPC) management and services company, Larry Kim’s knowledge of PPC, Adwords, and digital marketing run deep. One of the industry’s brightest minds, Larry is regarded as the most influential PPC experts a n d has the most socially shared PPC article ever. Seth Godin.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. eMarketer ). Marketing Charts ). 14. ( iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

seo.co

FEBRUARY 10, 2021

That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. Brand Jacking With PPC Ads. You can also brand jack with the help of pay per click (PPC) ads. In many cases, it’s better to focus on your mainstream SEO and PPC campaigns.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Martech

MARCH 28, 2023

Similarly, if your PPC ad offers details about the solution your audience seeks, you’re likely to increase ad conversions. If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

markempa

JULY 22, 2013

Subsequently, Johnston’s team structured digital marketing around the website so PPC, SEO and email would attract customers and the website would be helpful enough for them to stay. Related Resources: Lead Gen Summit 2013: September 30 – October 3, 2013 in San Francisco. Event Recap: MarketingSherpa B2B Summit 2012.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. 43% of marketers have found a customer via LinkedIn in 2013. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Biznology

APRIL 21, 2014

Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? You’d be surprised how much companies spend on PPC each month. We looked at Google searches in the US from July 2013 through February 2014. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Tiecas

MARCH 21, 2024

Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Martech

JULY 29, 2021

The idea for what became Northpass occurred to Cornwell around 2013 when he was working for a SaaS company. When looking at the level of complexity of our features, we see that Channacademy learners that finished an Expert course use our most complex feature — the PPC tool — an amazing 210% more often.”

Education 128

Education Advertising Agencies Paid Search Agency Work Management 128

Hubspot

AUGUST 2, 2013

This is one of the things we explore in our latest new ebook about advanced PPC strategies. But when used correctly, and efficiently , PPC ads can be an excellent complement to your inbound marketing strategies. Being price competitive should be a top priority when you''re trying to get transactional clicks from PPC ads.

PPC 28

PPC Paid Search Agency Ads Work Management 28

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Some of it is direct marketing, such as email, display, and PPC search. 1 in providing the greatest business value to companies.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

markempa

JULY 15, 2013

Compared to say, PPC, content is really difficult. Related Resources: MarketingSherpa Lead Gen Summit 2013 – September 30 – October 3, San Francisco. Proper writing for the Web (scanability, active language, short sentences, bullet lists etc). As Jen said, it’s all about feeling the pulse of your Web visitors.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. Today, she’s heavily into PPC, both via landing pages and direct to merchants. Kirsty also does Bing and Yahoo PPC to landing pages. There are varies niches that you can tap into - Copy, web design, social media, SEO, PPC, etc. She earns 85% of her revenue through the same.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

AUGUST 19, 2013

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. How much lower?

Lead Ranking 28

Lead Ranking Lead Scoring Cost Per Click PPC 28

Hubspot

DECEMBER 13, 2012

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. Can PPC Help Me in My Organic SEO Efforts for 2013?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. Don’t base your marketing on assumptions and allow your customers to identify your success.”. Alex Corzo, Manager of Brand Integration, Orlando Health. How important is value prop testing?

Lead Generation 120

Lead Generation Cold Calling Lead Ranking Lead Scoring 120

EMagine B2B Blog

JANUARY 23, 2018

An SEO expert herself, she has grown the Digital Marketing team to 8 people and oversees all Digital Marketing efforts for emagine’s clients, including SEO, Paid Search (PPC), Social Media Strategy and Analytics. She started with just a 2-person SEO team and earned her way to the title of Vice President of Digital Marketing. Lauren Hanson.

Enterprise Management 49

Enterprise Management Work Management Paid Search Agency Marketing Management 49

Biznology

MAY 30, 2014

This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. Data for the last 12 months, from May 2013 to April 2014. Data from the US only. Data from Google and Bing.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Biznology

AUGUST 20, 2014

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Mobile Marketing Search Marketing Google pay-per-click Pay-Per-Click Advertising ppc search Search Engine Marketing search marketing' appeared first on Biznology.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

EMagine B2B Blog

JANUARY 23, 2018

An SEO expert herself, she has grown the Digital Marketing team to 8 people and oversees all Digital Marketing efforts for emagine’s clients, including SEO, Paid Search (PPC), Social Media Strategy and Analytics. She started with just a 2-person SEO team and earned her way to the title of Vice President of Digital Marketing. Lauren Hanson.

Enterprise Management 40

Enterprise Management Work Management Paid Search Agency Marketing Management 40

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. and lower for B2B services at 9%.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Hubspot

FEBRUARY 24, 2020

Meanwhile, Safari and Firefox, which have blocked third-party cookies since 2013 , come in a distant second and third place, respectively. This way, if you're selling sports apparel, your PPC ad could show up on sports-oriented websites. In late 2019, Google Chrome made up more than 56% of the web browser market. Source: Statista.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Biznology

NOVEMBER 30, 2012

We hear that things such as SEO and PPC are done in silos. Otherwise, 2013 will be another year of silos and that nagging feeling of knowing that something is missing. Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing.

Internet Marketing 80

Internet Marketing SEO PPC Social Media 80

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). For example, B2B marketers facing aggressive lead generation goals should not sacrifice PPC initiatives delivering satisfactory results. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

APRIL 30, 2013

So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. 8) 52% of all marketers have found a customer via Facebook in 2013. 1) 27% of total U.S.

Stats 28

Stats Social Media Social Marketing Media 28

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. Part 2 – The Definitive B2B Lead Generation Checklist. The world salutes his legacy and pays respect to this man who lived for a 100 years.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Social Media Marketing World was founded by Social Media Examiner in 2013. Friends of Search Amsterdam. MarTech.

Conference 58

Conference Marketing AI Work Management Marketing Management 58