Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. What is direct-to-consumer marketing? In New York, they've used MTA stations to post cheerful advertisements.

eCommerce 77

eCommerce Brand Identity Branding Advertising Agencies 77

Content Standard

MAY 12, 2015

Social media is a powerful tool. While it feels as though social media has existed forever, these channels are relatively new; in fact, sites like Twitter haven’t even been around for a decade. The exposure these messages can receive makes having a measured, safe social media strategy of the utmost importance.

Social Media 40

Social Media Media Opinions Twitter 40

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Eric : Hello, Jay.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

ConvertKit

SEPTEMBER 14, 2020

He got one freelance gig that paid $1,000 a month. He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. But then he got fired. He wrote about it. And he was losing it.

Opinions 77

Opinions Communities Creativity Television marketing 77

Hubspot

MARCH 13, 2014

Videos were still called moving pictures when marketers started taking advantage of them. The company paid $9 to plug their advertisement. With consumers’ online video engagement higher, patience shorter, and free time smaller than ever, short-form video is an extremely important part of marketing strategy.

Trends 28

Trends Video Marketing Marketing & Strategy Content 28

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. Who are the main recipients of your content?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Where would they go? 4) FireRock.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Contently

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. I had just started editing The Content Strategist as a freelancer. Instead, he offered me a job as Contently’s editor-in-chief. I assumed they had to be addressed.

Brand Identity 60

Brand Identity Branding Best Practices Content 60

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate. How it moves through cyberspace.

Paid Content 80

Paid Content Google Digg De-duplication 80

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. Personally, their video resonated with me. A B2B example!

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

Hubspot

OCTOBER 1, 2015

But in the marketing world, they’re like the Grimms' fairy tales. We’re going to regale you with true tales of marketing triumph. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. The characters.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

Convince & Convert

OCTOBER 19, 2013

In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker. Then you get paid a little bit of cash to do your thing. Why do I get paid to speak now? Virality of Audience. Then a little more cash.

Business 162

Business Word of Mouth Merchandising Conference 162

Vidyard

OCTOBER 19, 2016

Moving pictures became personal. One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. The late 1990s saw the rise of broadband internet, and the increasing complexity and creative possibility of internet browsers to display more exciting media.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

LeadSquared

JUNE 25, 2015

April 2013). Yelp has admitted that 20-30% of reviews on it are filtered out based on the suspicion that they might be gamed/fake/paid-for – call it what you will. This applies to both kinds – positives and negatives (this is Sept 2013). This applies to both kinds – positives and negatives (this is Sept 2013).

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Hubspot

JANUARY 7, 2015

Pretty much all marketers are pressured to do more. Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. February 4, 2013.

Marketing Budget Creation 28

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

DECEMBER 5, 2016

They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers.

Viral Marketing 28

Viral Marketing Advertising Agencies Social Media Paid Search Agency 28

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Outgrow

OCTOBER 19, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Farzad Rashidi for our monthly podcast – ‘ Marketer of the Month ’! Exploring the story of Respona from creating content to solving the problem of lead generation. Solving the marketing puzzle: SEO and content. Hi, everyone. That is one. .

Traffic 52

Traffic Paid Content Top of Funnel Work Management 52

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. Let’s hope not.

Rules 48

Rules Practices Brand Identity Branding 48

Hubspot

APRIL 27, 2016

But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. smartphone users ages 13 to 24 use Snapchat.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 Content marketing. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Contently

MAY 23, 2019

This was not a social media editor’s typo but a tongue-in-cheek act of trolling by the fast food giant. Burger King’s foray into political humor paid off with hundreds of thousands of shares and likes. A particularly clever pun will go viral. Followers jumped almost 133 percent within a year, to 95,000, back in 2013.

Twitter 166

Twitter Cross-Selling Paid Search Agency Social Media 166

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. So I decided to focus next on search marketing as Part Three in the Back-to-School B2B Primer series. It’s not about YOU.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40

Hubspot

AUGUST 25, 2014

If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. The social media giant accounted for 2.18

Social Media 28

Social Media Media Viral Marketing Network Marketing 28

Hubspot

FEBRUARY 19, 2015

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. For the B2C Marketers: Red Bull. For the B2B Marketers: Intel.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28

Litmus

AUGUST 16, 2019

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. And we were just discussing before recording that, if we’re going way back, he was one of the first speakers at the very first Litmus conference—The Email Design Conference—all the way back in 2013.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42