Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

DECEMBER 18, 2012

by Jason Miller As marketers plan for 2013 it’s important that they stay abreast of the most relevant marketing conferences. Events and conferences are essential tools for the modern day marketer and can be vital to achieving your overall business goals in the New Year.

Interactive Marketing 48

Interactive Marketing Planning Trade Show Marketo 48

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. To date, there haven’t been many great examples of humor in B2B.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Customer Experience Matrix

APRIL 30, 2015

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. See my posts for October 13, 2013 and October 22, 2013 for a several other surveys.

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Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Adobe Experience Cloud Blog

OCTOBER 27, 2020

So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services? Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. .

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Choose the right event technology.

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Event Marketing Planning Marketing Budget Creation Trade Show 48

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Introducing Marketo Institute. Our last email campaign had a 5% click rate!

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Conversion Rate Marketo Conversion Top of Funnel 48

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys.

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Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

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Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now? You heard it here first.

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Enterprise Management Planning Marketing Management Marketing Automation Services 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Video Marketing Maturity Means Getting More Strategic. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Martech

MAY 11, 2022

Google rocked the boat for marketers last month with its latest announcement. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. Get the daily newsletter digital marketers rely on. Implications for marketing operations professionals. What we know. Processing.Please wait.

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Marketing Analytics Tools Allocation Privacy Marketing Automation Services 68

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. mid-market leadership may be up for grabs.

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

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Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?

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Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JULY 19, 2018

The fearless marketer is one that: Has a revenue attribution mindset. Has a sales and marketing aligned toolkit. This marketer will C reate, O rganize, D istribute, and E valuate Engagement (C.O.D.E.) But how can the fearless marketer ensure that their sales team is set up for success? alongside their sales team.

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Verticals Marketo Training Thought Leadership 130

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors. So why am I urging marketers to stop focusing on their marketing data? Hear me out.

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Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

MAY 31, 2013

Author: Dayna Rothman What makes fantastic marketing? How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. I also love HBO and I think their marketing is genius. And they used an extremely unique marketing technique to get their message across.

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Campaigns B2B Thought Leadership Thought Leadership Impressions 48

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. The post Webinar: How Content Marketing Generates Leads appeared first on The Content Strategist. But since then, things have changed.

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Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Marketo Summit – Free Beer, Gold for Everyone!”.

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Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? Event Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Buzz Marketing for Technology

MAY 28, 2014

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

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Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Adobe Experience Cloud Blog

JUNE 19, 2017

Don’t let your sales and marketing teams’ efforts go to waste! A 2013 Bain & Co. Syncing those survey responses to your engagement platform and its database with a tool like SurveyMonkey’s Marketo integration gives you the full picture of your customers’ satisfaction so you can set up triggers with the right follow-up actions.

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Touchpoints Budget Programs Churn Rate Word of Mouth 132

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). companies with $5 million or more revenue.**

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Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. Credit: Marketo. But does your boss? Why is it worth the cost?

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Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Remind your shoppers about what they left behind with as many specifics as you can from the data you collect in your marketing stack. According to Ometria, around 44.1% Zachys Wine & Liquor.

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Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. Casey Carey (@caseycarey) February 7, 2013. Resonance (@resonancecont) February 8, 2013.

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Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Adobe Experience Cloud Blog

MARCH 25, 2013

If you are a marketer (or anyone on social), you have most likely started to hear a ton of news centered around this cool app. We just started playing around with it here at Marketo and it really has been a fun experience trying to figure out what we can make. So how can you use Vine as part of your content marketing strategy?

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Marketo Content Marketing Content Twitter 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second. over last year.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 27, 2020

So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services? Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. .

Customer Satisfaction 64

Customer Satisfaction Tips SMS Thought Leadership 64

Adobe Experience Cloud Blog

JUNE 11, 2015

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. Take a look….

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Mobile Marketing Marketing & Strategy Marketing Strategy Video Marketing 48