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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Adobe GETS marketing. Good morning.

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Apply for the 2021 Marketo Engage Champion Program

Adobe Experience Cloud Blog

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champ ion program was first launched. . Marketo Engage Champion Program Overview . Attend Marketo Engage Product Update Calls

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How Marketo Engage Creates Customer Advocates for Life — Q&A

Influitive

In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

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Marketing Attribution Advice From the Marketo Champion of the Year

Adobe Experience Cloud Blog

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. Ajay Sarpal has proven knowledge of marketing attribution.

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Three Tips for Marketo Account-Based Marketing

SmartBug Media

Account-based marketing has been a growing trend for today's B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Here are three tips to help you get Marketo set up for success. Define Your Named Accounts.

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The Night Before Marketo

Perkuto

T’was the night before Marketo, and I could sleep not. Please enjoy a fun, marketing operations twist on the holiday classic poem. Not a creature was stirring, not even a bot.

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

In most organizations, just getting started with marketing automation, programs tend to be more technical than strategic. Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. You heard right!

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