KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. And that should change. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ClearVoice

JUNE 19, 2023

Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. Is the #1 listing on Google being pushed even farther down the page? You may have noticed that the line is slightly above the organic link.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Contently

SEPTEMBER 24, 2021

For a long stretch of 2015-2016, Facebook was sending more people to publisher sites than Google. In October 2013, a hot social media startup, started by a trio of Stanford students, released a feature that would alter the course of social media: Stories. The Second Era of Social: Stories. It’s still only one piece of the pie.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

seo.co

DECEMBER 19, 2021

Often, these terms will occur organically as you write. Hummingbird (2013). Google’s Hummingbird update changed the game when it came out in 2013. Late last year, Google released a new machine learning algorithm to Hummingbird called RankBrain. Google wants to give short, immediate answers whenever possible.

Optimization 115

Optimization Keywords SERP SEO 115

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements. Here's a brief overview of the attributes of each superpower.

B2B 52

B2B Work Management Class Marketing Management 52

seo.co

FEBRUARY 10, 2021

For example, in 2013, charitable organization Oxfam created an ad called “The Bitter Taste of Sugar” that parodied an ad for Coca-Cola Zero in an attempt to criticize Coca-Cola’s unsustainable business practices. Google doesn’t want advertisers to abuse this system. For example, let’s say you sell boat insurance.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

EveryoneSocial

APRIL 21, 2022

One of the biggest factors that influences employee motivation is the culture an organization fosters, so if you want to improve employee motivation, it’s a good idea to take a look at your workplace culture. You probably already have a good idea of which organizations those are since they consistently top lists of great places to work.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Work Management Training 52

Method and Metric

OCTOBER 2, 2019

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. Assuming your site is already optimized for search with Google, with some small simple changes, you can be a Bing & DDG superstar as well. Generally less tech-savvy than their Google-favoring counterparts.

Optimization 88

Optimization Wikipedia Amazon Domain 88

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

KoMarketing Associates

DECEMBER 27, 2012

As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Though the content created for the brand is pretty salacious, it does feel organic to Rodman’s point of view. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Moz

NOVEMBER 9, 2020

Over time, the "How to Rank" post accumulated: 400k pageviews 200k organic visits 100s of linking root domains. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. To regain our lost traffic, we also wanted to leverage Google's freshness signals for ranking content. We want it.

SEO 60

SEO Domain Keywords Traffic 60

NuSpark Consulting

DECEMBER 16, 2015

That said, there weren’t nearly as many websites as there are today and the search engine algorithms, particularly from Google, were not nearly as complex. On May 22, 2013, high quality SEO went from being important to vital when Google implemented its Penguin update and then again later that year with the Panda update.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Biznology

JULY 3, 2013

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? According to Sauer, the internet gods at Google and Bing have decreed that going forward, effective SEO should focus on these five things (and in this order): 1. Google knows this!) Social media.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).

Social Media 80

Social Media SEO Media Youtube 80

NuSpark Consulting

NOVEMBER 17, 2013

On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Be a Twitter Personality, Not an Organization. A good way to accomplish this is retweeting positive feedback from customers, which is organic, free marketing. . Research is essential. Make Your Promotional Tweets Count.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Content Standard

DECEMBER 4, 2017

One-size-fits-all definitions of thought leadership (a simple Google search will give you as many as you care to read) would have you consider pretty much any B2B content to be thought leadership. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? It’s never too early to start planning for 2013! Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? It’s never too early to start planning for 2013! Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

ANNUITAS

MARCH 26, 2013

Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. IBM and their research projects are the best of the best. Q: What are you most looking forward to for Content Marketing World 2013? Google buying Zagat).

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

KoMarketing Associates

MARCH 21, 2013

Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all. Here are some of the biggest ones I realized, organized by new marketing fundamental. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – White papers and research reports (59%). – White papers and research reports (59%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Sprout Social

APRIL 6, 2020

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform.

Education 102

Education Linkedin Practices Best Practices 102

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. However, that time frame is only a benchmark, so you will need to determine what works best for your organization. Do your keyword research.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Google knows what you're doing, and will let you do it! There are several important decisions you need to make when bringing your content to an international audience.

SEO 97

SEO Marketing Websites Optimization Domain 97

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100