SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

SEPTEMBER 18, 2012

While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Facebook is more informal. Facebook has a variety of options for targeting audiences, type of destination, update, or promotion.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. Today, most of his traffic comes from Facebook Ads and Push Ads. He spends as little as 0.004 to 0.005 cents to acquire a click on Facebook. That’s how fast his traffic grew. She pulls most of her traffic from Google AdWords and sends it directly to merchants.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Well, that's exactly what happened to a technology provider called Marco. Setting Up a Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed.

Trends 40

Trends Planning Content Marketing Case Studies 40

LeadSquared

OCTOBER 23, 2016

You can also try Facebook depending on your audience. But, unfortunately, Facebook and other social media portals don’t really let you know if people have ‘seen’ the post. Facebook: 5. What is the difference between boosted posts and ads on Facebook? How to promote tickets on Facebook and make people buy them?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

SnapApp

DECEMBER 15, 2015

Contests As Lead Generators. With the holidays ushering in huge increases in click-through rates and 60% higher conversion rates, December is the perfect time to bring in the leads. Contests can be powerful lead generators with the simple addition of lead forms. Crowdsourced content boosts authority.

B2B Marketing 54

B2B Marketing Paid Search Agency Campaigns Planning 54

Optinmonster

MAY 25, 2020

It enhances every part of your marketing strategy from getting more subscribers, growing leads, and increasing your revenue. OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. OptinMonster Campaign Targeting.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

LEADership

OCTOBER 16, 2013

Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. It may seem unlikely that Facebook with more than 1.1 That’s nearly 3 billion users.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

DECEMBER 11, 2018

After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. How do you choose an affiliate program?

Paid Content 75

Paid Content Work Management Planning Marketing Management 75

Hubspot

JUNE 6, 2014

Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. 1) 92% of marketers agreed that social media is important for their business, up from 86% in 2013. 2) 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.

Stats 28

Stats Social Media Media Lead Scoring 28

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Sometimes we even have a registration form pop out from the video player as a CTA leads can engage with.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? 2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. Yep, that''s better. That''s better.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MAY 23, 2013

It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. According to the 2013 State of Inbound Marketing , only 9% of companies employ a full-time blogger , but I bet we''ll see this percentage grow in the coming years. People like.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Webbiquity

APRIL 14, 2014

The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. billion visits per month compared to Facebook’s 809 million.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. Instagram advertising is managed right inside of Facebook’s Ads Manager , giving advertisers access to a plethora of targeting options, as well as making it possible to create ads for both platforms at the same time.

Paid Search Agency 141

Paid Search Agency Advertisements Advertising Ads 141

Webbiquity

JANUARY 30, 2014

grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Generate leads and sales?

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Optinmonster

JULY 10, 2020

Are you interested in using a lead generation software to grow your business? By the end of this post, you’ll know exactly how OptinMonster will get you more traffic, more leads, and more sales. Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation.

Case Studies 88

Case Studies Case Study Work Management Studies 88

Hubspot

FEBRUARY 3, 2015

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Compelling content plays a huge role in generating leads.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Webbiquity

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Under those themes, the available campaign objectives are: Website visits will drive traffic to your website and landing pages. How can you figure that out?

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

SnapApp

DECEMBER 4, 2017

If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ConvertKit

APRIL 16, 2021

After her first online teaching experience in 2013, student after student kept contacting her. Lead Generation : An in-depth, 52-page ebook covering every possible topic on surface pattern design (and drove 22,000 leads in 2020!). Conversion : A course preview that leads directly into the next cohort of launches.

Top of Funnel 104

Top of Funnel Design Business Lead Ranking 104

Marketing Insider Group

JANUARY 2, 2015

The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. Where Are We Going? Emarketer ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. List.ly – List posts are great for traffic and SEO. Marketing Day: January 9, 2013. Events Calendar. Contact Us.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

NuSpark Consulting

MARCH 1, 2016

Let’s say you have some great lead generating content pieces. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Single Grain

APRIL 25, 2022

PPC specialists focus not just on choosing the right high-traffic keywords, but those that bring in the best conversions. A Simple Hack to Combine Facebook Ads and Google Ads. * How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice. Lounge Lizard is a leading PPC management agency that launched in 1998.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

AUGUST 4, 2020

typically sits behind a lead generation form to capture contact information. The goal is for both partners to share the downloads from the offer, thus getting twice the leads that they normally would. For example, HubSpot hosted an interview video series with team members from Google, LinkedIn, and Facebook.

Planning 101

Planning Campaigns Advertising Agencies Brand Identity 101