SmartBug Media

MARCH 19, 2020

Do Your Research. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. Email Marketing Tactics and Spending.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. For instance, t he live stream coincided with the release of new research from MIT that found false news to be 70% more likely to be retweeted. Source: WABetaInfo. Speaking of Snapchat.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Valasys

MARCH 13, 2023

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Hubspot

OCTOBER 7, 2019

The podcasting industry has continuously grown since 2013. Jason Hoch: Chief Content Officer at HowStuffWorks , Hoch revealed what type of ads work best for their brand in an interview with DigiDay. Sam Balter: A podcast marketer at HubSpot, Balter wrote about his podcast advertising learnings in this post. You're not alone.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

AUGUST 20, 2018

Before you write, research. Epistemic curiosity is simply the desire to learn something new, to acquire new information. Note this “scarcity principle” headline from 2013: This is the opening of a sales letter from The Agora, a global marketing network known for publishing incredibly effective direct response sales letters.

Copywriting 76

Copywriting Advertising Agencies Paid Search Agency Trigger Marketing 76

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.

Personalization 100

Personalization Brand Identity Branding Planning 100

Biznology

MAY 19, 2014

Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. 73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). 30% say they use social media to eliminate brands from contention (source: Octagon ).

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Amazon.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Hubspot

SEPTEMBER 19, 2018

We're holding this hearing to help inform consumers and to determine where the federal government may need to assert itself." A recent study by Stanford University has found that content published by a list of 570 "fake news" pages on Facebook has seen a 50% reduction in user engagement since the 2016 election. s largest publications.

Facebook 69

Facebook Amazon Lead Ranking Lead Scoring 69

Hubspot

FEBRUARY 24, 2020

Meanwhile, Safari and Firefox, which have blocked third-party cookies since 2013 , come in a distant second and third place, respectively. Ever wonder how Amazon always remembers your login information, the language you speak, the items in your cart , and other key things that make your user experience so smooth? Source: Statista.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Hubspot

FEBRUARY 12, 2020

People are spending four to five hours a month online researching supplements if they're supplement enthusiasts," Steeves-Kiss shared, and additionally, they are in the middle of an acquisition by a company whose executive are "great proponents" of social and digital marketing. February 9, 2013. I know I sure would be!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

AUGUST 8, 2013

According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Gabrielle Zigi (@zigisitch) June 7, 2013. Pepperidge Farm (@PepperidgeFarm) June 3, 2013. Papa Ginos (@PapaGinos) June 26, 2013. Domino''s Pizza (@dominos) June 14, 2013. Don’t tweet politics or religion.

Twitter 28

Twitter Curation Social Media Hubspot 28

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. See who responds to each experiment and how, and it could inform your video marketing strategy. thoughts, and thinking about how you can actually act upon them to create remarkable content.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: Pew Research Center ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. How to Create Content That Truly Engages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Hubspot

OCTOBER 11, 2018

found over 70% of shoppers say beacon-triggered content and offers increased their likelihood to purchase in-store. Beacon technology, first introduced by Apple in 2013, are small Bluetooth devices that can send alerts to smartphones based on location proximity. What is beacon technology? Help customers find their way around the store.

Mobile Advertising 69

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 69

Hubspot

SEPTEMBER 24, 2013

Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post , The New York Times , and other major media channels all provide recommended content for users. Others worry that personalization will lead to a narrower perspective and trap content consumers in a limited "filter bubble.".

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. 1) Monitor and thank your current sales opportunities who are reacting to your content on Twitter. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

JULY 22, 2015

Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013. For example, we know Google Panda penalises sites for things like poor quality content. These can be potential flags for Google when assessing the quality of a website's content.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

JUNE 30, 2014

billion pieces of content on Facebook. In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Hubspot

MARCH 29, 2018

White hat SEO consists of creating quality content and a better overall user experience for people visiting your site. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

MAY 16, 2013

He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.

Creativity 28

Creativity Business Hubspot Customer Satisfaction 28

Tomorrow People

OCTOBER 17, 2017

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. Brands are reorganising their webpages and rearranging their content to adjust to the changing landscape. What are topic clusters? Google topical update 1: Hummingbird.

Search Marketing 235

Search Marketing Lead Ranking Marketing & Strategy Marketing Strategy 235

Hubspot

OCTOBER 23, 2013

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Mobile Search Will Continue to Rise.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

MARCH 12, 2015

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Hubspot

JANUARY 29, 2014

To read more content like this, subscribe to the Inbound Insiders section. Then, tell your boss that by joining LinkedIn Groups relevant to your products and services, you can begin contributing to discussions and commenting on posts with valuable information of your own. Be genuine, be smart, and be aware. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

MARCH 31, 2016

With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too.

Personalization 28

Personalization ROI Sales Qualified Leads Newsletter 28

Hubspot

APRIL 2, 2014

The templates cover several disciplines within marketing, including product marketing, paid advertising, content, PR, and -- of course -- branding and creative. Then, I’d do research to fill in the gaps and edit as needed. But as Keith soon informed me, "This is a common misconception. Storage drives. Odds and Ends.

Budget Programs 28

Budget Programs Work Management Creativity Cost 28

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

SmartBug Media

FEBRUARY 15, 2023

The same applies to content strategy. With the plethora of updates coming from Google, evolutions in search behavior, the rise of video, and constantly evolving SEO best practices, optimizing a thriving content strategy for your brand can be a full-time job in itself. RankBrain: 2015 was a big year for Google updates.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Ad Building Buyer Personas 98

Hubspot

JULY 22, 2015

You probably can't even read its content on your phone without lots of pinching and zooming. This website needs to attract and inform current and prospective students, their families, alumni, professors, and donors. In a lot of ways a homepage is a portal, but we want it to be a more experiential, informative portal.”.

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

Hubspot

OCTOBER 15, 2018

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So,

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Hubspot

JANUARY 7, 2016

As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Source: Juniper Research ). Create relevant content. Creating content isn’t enough.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Hubspot

MAY 8, 2014

2) Create content using the right keywords. But in order for searchers to make the trek across those bridges and actually visit your site, they have to be interested in the content behind the search listing. If you have content that helps solves their problems, searchers will find and visit your site.

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28