Crimson Marketing

JANUARY 16, 2014

“ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” A viral video is every company’s ultimate fantasy.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. In December 2013, Bob and Jerry were finally reunited. He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. “It’s not about going viral; it’s about being useful.”

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Facebook is KLM’s main “cash cow” because of advanced targeting options. “We

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Hubspot

JUNE 30, 2014

billion pieces of content on Facebook. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. In this post: Facebook Video Ads. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Here is a little history of the story format: While the hype sort of went down, letting Instagram and Facebook dominate the new story market, this new format is being massively used and keeps getting more and more popular. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Facebook is more informal. Social media platforms need to be selected based on a company’s goals and objectives. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Hubspot

SEPTEMBER 10, 2014

Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. He wrote in November 2013: "We just need to write smart things and hopefully a small fraction of our audience will hire us for data-related services.". Plus, we think their willingness to reveal the human side of their company is pretty awesome.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Content Standard

MARCH 16, 2015

According to the company’s 3rd Native Advertising Index, in excess of 851 brands purchased native ads in December on the top 100 consumer and B2B websites. Brand investment in native ads is expected to triple between 2013 and 2015, as Skyword previously reported. Like this story? Subscribe to the Content Standard Newsletter.

Advertisements 40

Advertisements Advertising Brand Identity Branding 40

LeadSquared

OCTOBER 23, 2016

You can also try Facebook depending on your audience. For more insights on viral video marketing, watch this webinar.). But, unfortunately, Facebook and other social media portals don’t really let you know if people have ‘seen’ the post. Facebook: 5. What is the difference between boosted posts and ads on Facebook?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Content Standard

MARCH 27, 2015

With more than 100 billion global searches in a month and staggering numbers of active monthly users on social platforms, stories told well should be enough to build and connect with audiences virally. billion in 2013. Personally, I hate ads on my Facebook timeline—they actually anger me. Take the Plunge.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. Quizzes Are Constantly Going Viral. Why Quizzes Are Irresistible.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

LeadSquared

FEBRUARY 2, 2016

New ideas, new technologies, new companies, they all make changes happen drastically. 2013-2015 practically belonged to social media, but there seems to be a shift already. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Nothing is simple; not in digital marketing anyway. Think visual.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

APRIL 18, 2019

Growth strategy allows companies to expand their business. A company's industry and target market influences which growth strategies it will choose. Depending on the kind of company you're building, your growth strategy might include, among others: Adding new locations. Start by learning from the most successful companies.

Word of Mouth 99

Word of Mouth Paid Search Agency Companies Viral Marketing 99

LEADership

SEPTEMBER 5, 2013

I took to Facebook to sing their praises; that’s not something I would do very often—I just don’t have the time. Imagine your B2B company to be a media publishing company that can only survive on high readership and loyal readers, a.k.a. – Hubspot’s 2013 Inbound Marketing Report. THINK LIKE A PUBLISHER. engagement.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

NOVEMBER 11, 2015

Considering the right video can put a product on the map for the first time or reinvigorate a company that has long been stale, it's important that marketers have a strong grasp on this. The company's CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his Will it Blend? The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Hubspot

OCTOBER 16, 2013

Stories of companies with meteoric rises abound, and it may seem like they''ve been fated from the very beginning. These companies just made some smart marketing decisions that led to some serious growth spurts along the way. These companies just made some smart marketing decisions that led to some serious growth spurts along the way.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. LinkedIn would work well for B2B companies.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Single Grain

OCTOBER 23, 2023

I was getting a bit frustrated dealing with everybody over Facebook messenger and email. We used that audience as well to help us launch our watch company called The 5th Watches , which grew even quicker than SkinnyMe Tea did. Vertical accounts are much easier to grow because you can do things like leverage viral trending content.

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.".

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Let’s thank our sponsors, Eric’s company Argyle Social. Eric : Hello, Jay. ” That’s kind of cool. Eric : Yeah.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Contently

APRIL 25, 2016

If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

Contently

FEBRUARY 6, 2017

Now think about insurance companies. Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. “You So when that happens, they’re going to research two or three companies. Not surprisingly, insurance companies love jingles for the same reason.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Advertisements Advertising 60

SnapApp

MAY 2, 2018

Here’s a Facebook Live tour of the office by our friendly team. In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. With help from every single one of your competitors. . A scary thought, right? . Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

seo.co

DECEMBER 8, 2021

Around 2013, the rise of organic content marketing further complicated matters. Yes, video content has a tendency to go viral. Once a video takes off and is shared on social media platforms like Facebook, Twitter, and Instagram, the original creator of the video content often gets smothered or forgotten. Well, not necessarily.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Hubspot

OCTOBER 1, 2015

You might not expect to hear one from SaaS companies. (I The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Without further ado, here are seven SaaS companies doing it right. The surprise endings.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

SnapApp

MAY 2, 2018

Here’s a Facebook Live tour of the office by our friendly team. In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. With help from every single one of your competitors. A scary thought, right? Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Contently

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. Karaoke was involved, things got a little out of hand, and now there were several photos on Facebook and Instagram of me wearing a feather boa and one white glove. I assumed they had to be addressed.

Brand Identity 60

Brand Identity Branding Best Practices Content 60

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). The Honest Company.

Top of Funnel 104

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 104

Contently

APRIL 21, 2016

While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), BuzzFeed can see the exact process that makes content go viral. The tweet’s biggest impact came from people subsequently sharing the story on Facebook or reporters writing about it.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.”

Social Media 80

Social Media Viral Marketing Media Youtube 80

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50