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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Ryan Young (Content Marketing Strategist). 2013 Search Engine Ranking Factors – Matt Peters, Moz.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well.

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Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His post covers everything from Facebook ads to internet marketing. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.”

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

How do you make sure you’re optimized for search as a whole? Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags.

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Social Data, Structured Data & No Data: SMX East 2013

KoMarketing Associates

For example, Annalise Kaylor , Associate Creative Director at Aimclear, showed us a phenomenal way to use negative Facebook data to better understand what our audience dislikes, provide them with better updates, and create the right content. I also loved Kaylor’s idea to look at your Facebook insights data for content creation.

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InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs

Customer Experience Matrix

Some companies are too small even for Infusionsoft. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence. Search engine marketing and blogs are much less important. Reducing costs is a lower priority.