KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Optimization goes beyond keywords and broader design implications. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

NuSpark Consulting

JULY 13, 2016

Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. At the very least their personal social profiles like LinkedIn should be fully optimized. Only 27% of top companies say their C-level execs are active on social platforms.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Valasys

JULY 2, 2019

Also, optimizing the users’ experiences (UX) by omnichannel marketing helps in optimizing website conversions. . The company, founded in the year 2013, is headquartered in Minneapolis, MN & specializes in credit management, A/R automation, B2B e-commerce & invoice financing.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Valasys

AUGUST 29, 2019

Consequently, the B2B marketers too, have started to optimize their SEO strategies to be featured in the voice searches of the prospects. As the impact of voice search on B2B SEO is foreseeable and also evidently profound enough, it’s time for the B2B brands to gear-up to optimize for voice searches.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. OFFER THE RIGHT TOOLS TO MAKE BUYING DECISIONS EASIER. As is typical with larger organizations, the B2B buying cycle involves groups of decision makers.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles. Defining an Email Marketing Tool?

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Buzz Marketing for Technology

OCTOBER 10, 2013

It requires employing predictive behavioral targeting and optimization techniques to remove the complexity. Is it 100 percent consistent, optimized and personalized? But first, marketers must identify what personalization really means in their business—and what it means to their objectives, target customers and buying cycles.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Martech

MARCH 29, 2023

And now, 55% of B2B executives say their buying cycle time has increased over the previous year — anything that creates delays, confusion or uncertainty in the already complex B2B buying journey simply adds cost and risk to deals. . So, Real-Time CDP is one of those applications. “That was the primary use case.”

Enterprise Management 94

Enterprise Management Analytics Work Management Marketing Management 94

EMagine B2B Blog

JANUARY 29, 2013

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. creating a search strategy that hits your prospects in each phrase of the buying cycle, and placing your content in all the places they search for the information. You say you did that in 2012? Did you really?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Hubspot

DECEMBER 27, 2013

I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! I''m assuming you don''t want to make it your job.

Adwords 28

Adwords Cost Per Click Google Mobile Advertising 28

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

KoMarketing Associates

APRIL 10, 2014

Other “3 Rs of content” formulas: The Three Rs of Content Marketing Optimization. TL;DW Summary : During Content Marketing World 2013, Joe Pulizzi launched his new book, Epic Content Marketing. B2B Content Marketing Trends 2013. The New Three R’s of Content Management. B2B Marketing Evolution (Content Marketing).

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Also consider where they may be in the buying cycle and then group these into themes, which will then become your ad groups. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

LEADership

AUGUST 26, 2014

Right from the early stages of research, comparative analysis of available options and extensive information gathering, buyers are independently, self-navigating through the buying cycle. Optimize Customer Experience. She says it was also “a branding victory” for the company and calls it “the best hospitality experience”.

CMO 40

CMO Demand Generation Agencies Buying Cycle Multi-Channel 40

The Lead Agency

MARCH 27, 2018

3: Search Engine Optimization (SEO). While there is many ways to rank better, the first step to consider with organic search optimization is your business website for SEO. As a B2B marketer you will deal with a longer buying cycle, so B2B recipients will not buy the instant you email them. 4: Blogging platforms.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

SnapApp

DECEMBER 4, 2017

Social media might have killed our attention spans, but that just makes it all the more important to repurpose content in a snackable form, or optimize to improve time on page. . . . #25. Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition. TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 28, 2013

That might be why, according to internal data from our upcoming 2013 Website Redesign Report (stay tuned!), While the majority of the responsibility of a redesign is on the marketing team, our 2013 State of Website Redesign Report found that in 58% of the companies surveyed, the executive team has the final vote. Why This Is Awful.

Marketing Websites 28

Marketing Websites Lead Scoring Lead Ranking Banner Ads 28

Hubspot

MARCH 3, 2014

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. 5) Not Mobile Optimized. You''ll notice a Contact Sales form rests at the bottom of most product pages, because it aligns with the visitor''s stage in the buying cycle.

Top of Funnel 28

Top of Funnel Marketing Websites Sales Qualified Leads Digital Marketing Funnels 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. This is set to reach 12% by 2013. That’s what made search engine optimization work.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. And nearly half of consumers “combine social media and search engines in their buying process” (which is why web presence optimization is critical). Types of Valuable Marketing Content by The Daily Numbers.

Paid Content 100

Paid Content Social Media Statistics Research 100

KoMarketing Associates

NOVEMBER 10, 2013

What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social. That’s a pretty big number and it should stand out to marketers looking to reach a new audience.

Stats 120

Stats Facebook B2B Marketing B2B 120

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle. It’s been around since 2013 and says it’s still adding to its team.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

MAY 15, 2013

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. Customizing calls-to-action based on where an individual is in the buying cycle to optimize for results.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

SnapApp

DECEMBER 14, 2016

https://optim-eyez.co.uk/ | https://twitter.com/Sam Hurley. Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Proper content optimization should always be a top priority. Which leads me to: Writing well is hugely critical in marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

FEBRUARY 4, 2013

This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? 4) Bluleadz.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? 4) Bluleadz.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

LEADership

AUGUST 20, 2013

Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. What’s changed here?

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40

Hubspot

JULY 10, 2014

Back then -- even after the Panda Update first hit -- you would build a long list of keywords and you would optimize specific pages around a specific keyword by using the word or phrase in the title tag, meta keywords, meta description, the H1 header, and a few times in the body text for good measure. But that is no longer the case.

Google 28

Google Peer-to-peer Keywords SERP 28