Buzz Marketing for Technology

OCTOBER 18, 2013

According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Isn’t that what really matters to your business? Overall, U.S.

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Personalization Forrester eCommerce Ideal Customer Profiles 100

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. In August, Business Insider reported that targeting on the platform was available for six factors: age, gender, location, device and operating system, mobile carrier, and “content affinity” (i.e., — eMarketer (@eMarketer) September 15, 2016.

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Hubspot

JUNE 6, 2013

That’s up from 20% only nine months prior to that, Business Insider reports. Foursquare is running an experiment that lets small businesses in New York run paid promotions within the service, AdAge reports. smartphone business, ahead of Samsung, according to ComScore, as reported by The Verge. 2) Foursquare for Small Biz.

Bundling 28

Bundling Emarketing Conference Sample 28

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. Companies need to understand this paradigm shift and adapt.

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Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. eMarketer ). 5 Business Blogging Statistics and Facts. Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013. 22 Content Marketing Facts and Statistics.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Liveintent

JULY 25, 2018

Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. It’s no secret Amazon is a business worth taking cue from.

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Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer. Source : eMarketer. billion in 2014.

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Statistics B2B Marketing Emarketing B2B 48

Biznology

JUNE 19, 2014

For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Close proximity to a business is key to conversions: 69% of consumers expect business to be within 5 miles of their location.

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Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Hubspot

JUNE 4, 2013

internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. Apple is rumored to be thinking about maybe possibly planning to launch an ad exchange, Business Insider definitively reports. So far Apple’s iAd business hasn’t set the world on fire. We’ll see. 2) Google+ Surging.

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Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Hubspot

JUNE 24, 2013

According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. Though quality is kind of a fuzzy word, B2B decision-makers appreciate detailed, well-formatted content that solves their business problems. B2B Decision-Makers Want In-Depth Content.

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Hubspot

JUNE 12, 2013

In 2014 apparently, eMarketer reports. This time, reports Business Insider , it''s about failing to disclose their product endorsements in social media. The product was launched along with a video of the following bizarre, over-the-top publicity stunt. It''s supposed to help women achieve “electrolytenment" -- whatever that means.

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Allocation Mobile Advertising Emarketing Paid Search Agency 28

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Hubspot

JUNE 7, 2013

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. billion acquisition by Yahoo, Tumblr is rolling out new ads, Business Insider reports. Meanwhile, in the world of marketing. 1) Millennials Have Money, Won’t Spend It. There are 73 million Millennials (people ages 18-34) in the U.S.,

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Adobe Experience Cloud Blog

JANUARY 16, 2014

Regardless of where you live (or do business), these events are worth traveling for. eMarketing Paris (April 8-10) – Paris, France. What were your favourite events of 2013? Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Marketing advances quickly.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Content Standard

MAY 21, 2016

Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. ” Sound familiar?

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Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. ” Sound familiar?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

NOVEMBER 22, 2014

According to eMarketer, more than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014. RTM actually has an extremely long tail of success across every type of business I’ve researched, and that explains why so many brands are adopting the practice.

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

readwrite

SEPTEMBER 20, 2011

billion this year, eMarketer estimates. Overseas ad dollars is predicted to represent 50% of the pie next year and a slight majority by 2013. The numbers suggest that attempts to drive consumption and spending across games, credits and other Facebook add-ons is fleshing out the bigger ad revenue picture.

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Facebook Paid Search Agency Ads Emarketing 40

Customer Experience Matrix

SEPTEMBER 3, 2009

So even though marketers need to find ways to use social media for business purposes, they still have time to figure it out. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. for TV and 10.2% for the Internet.

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Spending Media Mobile Advertising Forrester 120

Hubspot

JULY 14, 2013

How Millennials Shop Online, From eMarketer. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Learn more about millennial shopping habits over at eMarketer.

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Emarketing Google Social Networks Buyer Personas 28

LEADership

OCTOBER 16, 2013

But while email is no longer the preferred personal communications channel among the younger generation, for business communication, it still rocks. More and more businesses are equipping staff with smart phones across all levels of the corporate domain. And the money is still in the list.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

SEPTEMBER 25, 2015

Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. While the concept was initially appealing to both businesses and advertisers, early implementation strategies lacked scalability. Source: eMarketer ).

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Paid Content Advertising Agencies Display Stats 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Facebook also offers premium video ads for businesses using their platform. If mobile advertising is hot, then mobile video advertising is sizzling.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Hubspot

MAY 11, 2010

Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Here are a handful of tips that are included inside the eBook: Driving Business: Determine your video's call-to-action when writing your video script. Download the free eBook.

Video Marketing 28

Video Marketing Emarketing Buzz Youtube 28

Hubspot

FEBRUARY 10, 2017

2013-2014: Stories and Chat. In October 2013, Snapchat launched Stories -- an ephemeral narrative of snaps that users could post for their friends to view for 24 hours. Users could create their own Geofilters or purchase branded filters for their business or sponsored event. 2015: Discover and Lenses.

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Paid Search Agency Social Media User-Generated Content Emarketing 28

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 As CMOs aim to connect dots between their investments more clearly, paid advertising will become more integrated to the rest of your business. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” eMarketer ). eMarketer ). Google+ receives 1.2

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Webbiquity

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. 90% of companies now use social media for business purposes – up from 60% in 2013. eMarketer ). eMarketer ). eMarketer ). Image credit: Buffer.

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Social Media Stats Media Emarketing 100

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. eMarketer ). Twitter is where millennials turn for business and financial information as well as sports. Pinterest drives 25% of all retail website referral traffic. 12 Facebook Statistics and Facts.

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Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. This makes it easier for businesses working on a tight social media budget, but need the data for upcoming campaigns.

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Twitter Ideal Customer Profiles Impressions Analytics 91

RebelMouse

OCTOBER 23, 2018

Each and every web property needs a diverse business model to grow. "We We were very dependent on Facebook in 2013. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 Chart from eMarketer. We've become steadily less dependent on them.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Marketing Insider Group

JANUARY 2, 2015

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. Content marketing is necessary to efficiently build your business. The following slides will demonstrate the value of Content Marketing and how it can help build your business. We believe three things absolutely: 1.

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NuSpark Consulting

MARCH 1, 2016

What language does my audience speak (tech, all-business, informal)? Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. Are hashtags (or other proprietary characters like @) appropriate for this audience? Statistics bear this out. Measure Everything.

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SnapApp

AUGUST 9, 2017

What marketers often forget is that businesses are made up of human beings. In 2013, 84% of all email was spam. Studies pulled from an eMarketer report found that video is one of the top 3 most useful types of content for B2B buyers – and Unbounce has shown that an explainer video on a homepage can increase conversion rates by 20%.

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Tactics B2B Marketing Microsite B2B 48

Hubspot

JUNE 19, 2013

Oh and it also has 50 million YouTube views since it was released last November, and has decreased metro deaths by 20%, according to Business Insider. A report by eMarketer shows the ad spending growth is slowing down year over year, with only a 2.8% in business. And yes the tune will absolutely get stuck in your head.

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Emarketing PR Google Youtube 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

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