Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Martech

JULY 29, 2021

The content, including basic and advanced courses, is created by Channable. It was important to Channable to be able to work independently in the Northpass platform, uploading content and tweaking design rather than sending content to Northpass to upload. Customer education is a strategic must for customer-centric businesses.

Education 128

Education Advertising Agencies Paid Search Agency Work Management 128

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. While marketing teams will begin 2013 with an average five or fewer people, most will at least double by the end of the year.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Are you ready? Let’s begin! Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

FEBRUARY 26, 2014

I have to admit that I really geek out when I see a great piece of content. I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Content that people actually want, like, consume and share.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Sharpspring

JUNE 10, 2021

Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. Quick Overview. An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Buffer

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ?

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Hubspot

DECEMBER 19, 2013

It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. million for HubSpot and $85.1

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Hubspot. Why should consumers have all the fun?

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. According to Business 2 Community , the average lifespan for a website is 1.5 How Often Should You Redesign Your Website? Much clearer!

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

B2B Marketing Traction

FEBRUARY 14, 2013

In today’s busy, information congested world, you need to love your customer to stand out. It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Instead of sending valuable, helpful content, they are spamming their customers and prospects. Bad, bad marketers.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. After reading this post, you’ll be able to save that aimless wandering for your next road trip and keep your business moving forward! Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

MARCH 19, 2020

If you can prove that your marketing activities actually made an impact in your business, you'll have many more opportunities at your disposal. Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our CRM. but what about customizing the PowerPoint slides to fit your business?

Template 98

Template ROI Budget Programs Click Rate 98

Hubspot

OCTOBER 20, 2013

At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! today to check out some free, in-depth content that''ll make your life easier. Writing Code and Content Your Customers Love. Delight" is a term used all the time at HubSpot.

Hubspot 28

Hubspot eCommerce Inbound Marketing Content 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Image Source: HubSpot ). Image Source: Hubspot ).

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Rev

SEPTEMBER 2, 2019

It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money. In 2013, Google released their display ad network called AdSense. Quality – in Google’s eyes – matters. . Programmatic Advertising Today. I know, I screamed too.)

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Leading Results Rambings

AUGUST 28, 2013

Consider Miley’s reputation and her public image as her content, her brand. Here’s our observation on how she got the marketing of that content dead-wrong. For celebs, it may not matter, but for your business, it probably does. We all make mistakes with our content. The noise about Miley is spot on.

Content Marketing 63

Content Marketing Content Inbound Marketing Press 63

Convince & Convert

JUNE 5, 2013

Lowe’s (@Lowes) May 30, 2013. This is an exceptionally easy program to launch, is reasonably priced, and could be a terrific direct response vehicle for businesses of all sizes. Here’s an excellent post from Hubspot on the step-by-step. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK. v/bYwJZ7JrrEK.

Lead Generation 138

Lead Generation Twitter Email Marketing Generation 138

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing – Hubspot uses the graphic below to define the overall inbound marketing process. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”. Specifically inbound marketing and what a lead is.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

Webbiquity

JANUARY 7, 2014

Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65 Keyword Research 101: How to Discover New Keywords for Your Business by HubSpot. The Hidden Guide To Keyword Research by Reporb SEO Business Courses.

Keywords 100

Keywords Research SEO Google 100

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Buffer

FEBRUARY 3, 2019

The series provides you with actionable insights and lessons on how businesses are using Instagram. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. But Jay could only hold back his entrepreneurial ambitions for so long.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Hubspot

APRIL 1, 2018

It's a visual piece of content that sits at the top of your Page. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. You can see how we've tried to strike that balance on HubSpot's Facebook Page below. When people arrive at your Facebook Page, where do you think they first look?

Template 101

Template Facebook Guidelines Banners 101

Hubspot

FEBRUARY 6, 2013

Below are some examples of businesses proving that Vine can be an effective marketing platform, and that you can say a lot in six seconds! ASOS (@ASOS) January 30, 2013. Gogo (@Gogo) February 5, 2013. Animate & Create (@animatecreate) February 4, 2013. Glynis Citarelli(@sweetshotphoto) February 4, 2013.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

The Lead Agency

AUGUST 6, 2018

When it comes to business, email is overwhelmingly the platform of choice. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. The results of this research can then be used to help optimise your content marketing, SEO and paid advertising.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Each year, SXSW polls attendees for the Trust Barometer: a measure of how much faith the crowd has in things like media, institutions, business, and technology. Source: WABetaInfo.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73