NuSpark Consulting

OCTOBER 20, 2013

What You Can Do to Get Keyword Data for SEO. Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Not Provided? Search Marketing'

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. The most expensive keywords in AdWords.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. New pages, a blog or whatever. New pages, a blog or whatever.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

KoMarketing Associates

OCTOBER 10, 2013

Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. Use it in an upcoming blog post. Events Search Engine Marketing Blog Universal Search'

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. Your content shouldn’t just check a box on an SEO keyword list. The past year brought massive layoffs at Gannett, BuzzFeed, AOL, HuffPost, Spin, The Toronto Star, and countless others.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. In order to do this they need to employ a three-pronged approach.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. In order to do this they need to employ a three-pronged approach.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

MAY 21, 2013

Try out a couple when promoting blog posts. The key is to be active and to make sure you’re targeting the right keywords. Google+ Search Engine Marketing Blog Search Engine Optimization' When it comes to hashtags, people are not only using them on social media but they’re also using them to search.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

JUNE 18, 2013

If there’s a high bounce rate, take some time to evaluate the search result and the keyword phrase being used, and don’t be afraid to test some new content out. Link Building Search Engine Marketing Blog Social Media Strategies' Tools like Optimizely allow you to do so without impacting search. Utilize Employees for Links.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. Here are a few of those: Finding firms through referral is on the decline. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

seo.co

DECEMBER 19, 2021

It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. The search engines know what related terms to expect for any given keyword; they have gotten pretty smart. It reads the article. Human (Does it read well?).

Optimization 115

Optimization Keywords SERP SEO 115

seo.co

OCTOBER 4, 2021

Optimize your site with location-based keywords. Create location-relevant blog posts. Blog about things that are currently happening in your city that might have to do with your business or industry. And of course, use lots of location-specific keywords. You don’t want a title like “Local Events in 2013.”

SEO 98

SEO Ideal Customer Profiles Communities Press 98

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month. Darren is the ultimate guy for blogging and content marketing tips. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Because it is a professional network, users’ profiles are more likely to contain the job titles and keywords that recruiters often search for. His reasoning? Example : Say you’re looking to fill a mid-level marketing position.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

SugarCRM

DECEMBER 11, 2013

Keyword Analysis and Tracking. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. Microsites.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analyze what your competition is doing, discover effective keywords, optimize content for search engines, and track how your pages are ranking.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

NOVEMBER 9, 2020

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint.". We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. First of all, we wanted to improve on the keywords we already rank for (poorly). Time to update.

SEO 60

SEO Domain Keywords Traffic 60

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Read about Larry’s philosophy on productive unicorns… trust us.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Look Beyond Keywords: Visual Search.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. What a great feeling!

SEO 167

SEO Correlation PageRank Social Media 167

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

markempa

NOVEMBER 5, 2012

Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. We’ll provide a few back-to-the-basics tactics that you can consider as you work on planning your campaigns and budgets for 2013.

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

markempa

MAY 5, 2014

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We Content Marketing: 4 stages to mapping your content strategy [More from the blogs].

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. In May 2013, Google Penguin 2.0 In May 2013, Google Penguin 2.0 Guest Blogging For Links? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. What makes it valuable : Marketers can see what searches are being queried to see if their keyword strategy is missing any data.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. What's Up With Those Big Bumps in 2012 and 2013?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28