Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. When more than 100 million people in the U.S. This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. .

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field? Can we reach out to the creator of the viral content directly and establish a relationship with that person? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Crimson Marketing

OCTOBER 9, 2013

” The best content for relationship building include: Blog posts. Guest blog posts. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Email newsletters. PowerPoint presentations. Standard videos. White papers.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

” The best content for relationship building include: Blog posts. Guest blog posts. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Email newsletters. PowerPoint presentations. Standard videos. White papers.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. This article originally appeared on the NewsCred Blog. CrunchBase. 25,000,000. 63,100,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” Please Support Our Sponsors. Listen Now .

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. Content Marketing'

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. only 5 percent of that content drives engagement.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

ConvertKit

SEPTEMBER 14, 2020

He started a blog called “The Skool of Life” and enrolled in a blogging course; he hoped that starting a blog would both give him a creative outlet and serve as a platform that might finally get him a job. The blog did make him stand out – he got job interviews. But he couldn’t seem to make it past that phase.

Opinions 77

Opinions Communities Creativity Television marketing 77

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Digilant is an ispDigital Group Company.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

SEPTEMBER 10, 2014

You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Who can I tell?!"

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. My friends over at the Wordstream blog break down how you can start testing Facebook video ads in the post, The Complete Guide to Facebook Video Ads.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). It was pleasantly surprising to see B2B marketers continue to acknowledge the effectiveness of blogging in their social media initiatives. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Testing is key to creating high-performing messages – think like viral publisher Upworthy , who recommends writing 25 headlines before choosing one. What challenges have you faced? Modern Marketing Consumer'

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Therefore, by publishing a video natively on Facebook or IGTV, you will be more likely to see your content being pushed by the platform itself, giving your more reach and more viral potential than a regular ‘static post’. Instagram Stories. Because you have to keep up with the competition.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Adobe Experience Cloud Blog

MARCH 10, 2015

Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” When we go to bed in California, people are eating breakfast in Norway. Keep up or perish.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Vidyard

MARCH 25, 2014

According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media.

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Quizzes Are Constantly Going Viral. Quiz Mania: Why We Love Taking and Sharing Quizzes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. And we’ve all taken a Buzzfeed quiz (or fifty), right?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness. 2) Current Events.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

LEADership

SEPTEMBER 5, 2013

It’s easy to position your company or your top executives as thought leaders on your own website, blog and other social profiles. – Hubspot’s 2013 Inbound Marketing Report. See my series on Content Curation. EXTEND THOUGHT LEADERSHIP TO THIRD-PARTY PLATFORMS. ENSURE CONVERSION OPPORTUNITIES.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Vidyard

MAY 14, 2014

When my latest fashion film ‘Winds of Autumn’ got staff picked on Vimeo in 2013 and became viral afterwards, we instantly reached hundreds of thousands of people that were related to the fashion industry. Herve: When I experienced the power of online video content for the first time.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Go back to SEO, invest in email marketing, try indulging in good old blogging and essentially keep trying. One great way to do that of course, is to keep coming back to Digital Defynd : ) (and LeadSquared blog – editor’s plug :)).

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

NOVEMBER 14, 2016

Chances are, you already have extensive archives of content on your blog. In 2013, Content Marketing Institute founder Joe Pulizzi had committed to publishing another book, Epic Content Marketing , but he struggled to find time to write it. Blog content for the Convince and Convert website. How to Choose Content for Repurposing.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Hubspot

SEPTEMBER 26, 2016

Although Microsoft's Internet Explorer is no more , this 2013 spot for the web browser earned viral recognition and a Webby Award nomination. Column Five Media , the creative agency behind the ad, set out to create a nostalgia-driven viral ad that would reintroduce Internet Explorer to '90s kids. marketing director, told Adweek.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Beyond having a useful blog , FireRock has one of the best Pinterest accounts I''ve seen from a B2B company. The company didn''t blog haphazardly.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Are their high-quality dedicated websites and blogs? Great business books do change the world.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. Majority of our blog shares also come through mobile.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). Therefore, the next time you redesign you website or blog , make sure that responsive design and mobile search are part of the discussion.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

BuzzSumo

FEBRUARY 21, 2017

Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Many blogs have also had success by increasing their content production. Neil Patel also found that increasing Kissmetrics blog posts from 5 to 6 a week increased monthly traffic by 18%.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111