Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. To answer this, we’re going back to Marketing 101 and calculating your service obtainable market , or SOM. Social media marketers spend, on average, 2.5

Social Media 142

Social Media Media Marketing Management Allocation 142

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. In that ideal world, you don’t spend money to justify jobs.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

Marketing Insider Group

NOVEMBER 8, 2012

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. In that ideal world, you don’t spend money to justify jobs.

Marketing Budget Creation 100

Marketing Budget Creation Planning Marketing Budget Budget Programs 100

accelerate agency

FEBRUARY 14, 2023

How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? Image Source It’s important to note the varying degree of factors that contribute to marketing spend. For instance, B2C companies often spend more than B2Bs. as of 2022. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

How much do SaaS companies spend on marketing? Does spending more on marketing equal more success? Image Source It’s important to note the varying degree of factors that contribute to marketing spend. For instance, B2C companies often spend more than B2Bs. as of 2022. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

The ROI Guy

JUNE 16, 2010

Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013.

Online Marketing 40

Online Marketing B2B Marketing B2B Lead Gen 40

SWZD

APRIL 15, 2019

In part 3 of our conversation with Brad Gillespie , Vice President of Enterprise and Corporate Marketing at Cvent , we discuss C-level engagement as well as his views on key trends impacting the future of B2B marketing. Trends in B2B Marketing. Are events a significant component of your marketing spend?

Peer-to-peer 48

Peer-to-peer Optimization Conference Vendors 48

Hubspot

JUNE 14, 2013

. -- this time drawing on data from HubSpot’s 2013 State of Inbound Europe Report 2013 , along with what our clients have experienced. 1) Inbound marketing is growing just as quickly in Europe as in the U.S. 2) Inbound marketing enjoys slightly higher internal support in Europe than it does in the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

Vidyard

OCTOBER 21, 2014

Us marketers spend a ton of time telling everyone what our brand is all about. “We’re the Uber of the food industry”, or “We’re the fun, easy way to create presentations for B2B hamsters,” for example. But if you need convincing, check out the latest video from Adobe Marketing Cloud.

Video Marketing 51

Video Marketing Paid Search Agency Merchandising Distribution 51

Vidyard

JANUARY 28, 2014

According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media.

Video Marketing 50

Video Marketing Planning Marketing Report ROI 50

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. The product matters more than marketing. Spend every dollar you have on creating a great product–not marketing. A great product will generate far more awareness through sharing and advocacy than any marketing spend.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Hubspot

MARCH 3, 2015

I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they''re still finding success. We just checked -- they''re totally healthy.

Template 28

Template Budget Programs Banners Display 28

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . What marketers often forget is that businesses are made up of human beings. Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. In 2013, 84% of all email was spam. Tactic 1: Make It a Game.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. on marketing spend! leave it like it is.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Webbiquity

JULY 21, 2015

Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity. 58% of CMOs say email marketing is effective. On average, email accounts for 18% of digital marketing spending. The Wonder of Tech ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. Marketing Profs ). 78% of CMOs believe custom content is the future of marketing. The Claim: Businesses with a defined content strategy are better marketers. Content Marketing Institute).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Martech

NOVEMBER 15, 2021

Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Target customers. Product overview.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Metadata

APRIL 22, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. And I think HubSpot did a great job with a product led go to market and the product offering. Happy Friday. My name is Gil Allouche.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. And I think HubSpot did a great job with a product led go to market and the product offering. Happy Friday. My name is Gil Allouche.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. And I think HubSpot did a great job with a product led go to market and the product offering. Happy Friday. My name is Gil Allouche.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Takeaway : Businesses are doubling down on content marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SpotMe Blog

MAY 4, 2021

Influencers have quite an impact on consumers today, and businesses eager to tap into this trend can learn valuable insights at the Influencer Marketing Conference. Marketing and social media topics include authentic engagement, emerging platforms, audience targeting, crisis control, budget management, and more.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Marketing Pilgrim ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Marketing Pilgrim ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? B2b vendors? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. B2B Infographics ). Relevanza ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013. What Hasn’t Changed. One Final Change.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Hubspot

AUGUST 27, 2012

3) 75% of B2B companies do not measure or quantify social media engagement. 4) 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. 5) 84% of B2B marketers use social media in some form. 7) Currently, marketers allocate 7.6%

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? B2B Marketing and Social Media.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

AUGUST 6, 2014

The focus is on ‘teaching through examples’ with learnings from today’s top marketers. 10) Demand Generation and Marketing Automation: A #CMWorld Chat with Carlos Hidalgo - This blog post will help you learn about demand gen via tweets. 15) 43% of all marketers have found a customer via LinkedIn in 2013.

Stats 28

Stats Demand Resources Demand Generation Agencies 28

Metadata

MARCH 18, 2021

B2B Category Creators Episode 2 Complete Transcript. Marketing spends a lot of money to build a website. You still have to create a new budget area for this type of thing. People didn’t have that in 2013. The post B2B Category Creators Episode 2 Transcript appeared first on Metadata.io.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Webbiquity

MARCH 11, 2013

SEO, Social and Content Marketing in Top Demand by eMarketer. WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100