Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many purchases?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Common B2B Link Building Questions. What is a “Paid Link”? The Impact of Social Media on Link Building.

Link Building 120

Link Building Paid Content Google Advertorials 120

Digital B2B Marketing

DECEMBER 12, 2013

Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. But Is Native Advertising Just Trickery? In short, when publishers and advertisers work together to trick readers.

Advertisements 100

Advertisements Advertising Google Work Management 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. But these trends did not become main stream in 2013, or even 2014.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Today, I’m sharing 5 highlights from the show to guide your search strategy this year and beyond: 1. Paid Media is Evolving – Fast.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. We have self-funded (and paid him back) since that time. You can connect with Amanda LaGrange on Twitter and LinkedIn. Year founded: 2010, with the specific Tech Dump brand founded in 2011.

Barriers 242

Barriers Multi-Channel Training Fulfillment 242

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Leadsius launched its first paid version around July 2013. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be about 3 things: culture, data and content.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Embrace thoughtful and deliberate marketing.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

Marketing Insider Group

MARCH 7, 2013

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. list (that focuses on potential customer’s brand) check out this list on technology marketing. I love the challenge of a new market and decoding the value to the consumer.

Branding 100

Branding Brand Identity B2B Thought Leadership Blogger 100

Zoominfo

APRIL 16, 2018

In a recent Twitter Q&A we hosted, a participant asked the following question: “Hi @Keenan and @Zoominfo ! He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. Badass Content to Help You Sell More.” and Forbes. Their tagline?

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. This likely inflates their market share compared to other email clients such as Yahoo!

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 107

Marketing AI Examples Work Management Marketing Management 107

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. engineering manager, social media manager) Pain point you’re solving (e.g. B2B SaaS, e-commerce) Price point (e.g. Art by Natalie Harney. “We did not think about ICP.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Facebook is currently the most used social media networking website in the world, with 1.5

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development.

Social Networks 48

Social Networks Social Media Conference Curation 48

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 4, 2013

by Jason Miller Mitch Joel is a digital marketing expert. A blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. He is also the president of Twist Image, an award Digital Marketing and Communications agency.

Social Marketing 48

Social Marketing Paid Search Agency Advertising Agencies Marketo 48

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. The results paid off. At least, that’s how the story used to go.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. For many, however, growth hasn''t always been straight and even.

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50