KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Social Media 90

Social Media Class Word of Mouth Media 90

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

markempa

JULY 15, 2013

I don’t agree that content marketing is one of the most difficult tactics, although I will agree that it is one of the most effective for lead generation. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy. Mobile is bigger than social media.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Twitter 97

Twitter Marketing AI Advertising Agencies Effectiveness 97

Convince & Convert

JANUARY 22, 2014

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. Mobile Usage = App Usage.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . Instagram Marketing Statistics. Outside China, almost 50% of Instagram users conduct product research on social media.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Digital B2B Marketing

DECEMBER 22, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Video will come into its own for B2B marketers in 2012.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Video will come into its own for B2B marketers in 2012.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Buzz Marketing for Technology

MAY 15, 2013

And mobile, which can seem like an entirely different universe, looms ever larger. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. If the $42.3

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Marketing Insider Group

DECEMBER 13, 2012

The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data. What Is Big Data For Marketing?

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

KEO Marketing

JUNE 22, 2016

June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Balancing Analytics with Intuition.

Television marketing 131

Television marketing Social Media Curation RSS 131

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JUNE 13, 2012

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? But even this simple research is becoming increasingly mobile.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

MAY 21, 2019

Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or planning out boards for visual inspiration. So, how useful can the platform be for your marketing campaigns? As of 2019, 79.5% households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Convince & Convert

APRIL 21, 2013

Marketing is Harder Than Ever. Successful marketing has never been more difficult, as consumers are adrift in a sea of invitation , with companies of every size, shape and description trying to reach them through an always-expanding nexus of media, both traditional and newfangled. Failed attempts at humor. Creating Youtility.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

Hubspot

MARCH 1, 2015

These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., The Fall of Texting.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Pearl Digital Marketing

OCTOBER 13, 2019

It rolled out in 2013, and it required people to reformat their meta tags, HTML tags, URL address, page formatting, link building and adding high-quality content without keyword stuffing. Mobilegeddon – In April 2015, Google unleashed this update that required pages to be more mobile-friendly. Mobile issues and more.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

B2B Marketing Directions

APRIL 10, 2016

In 2013, there were about 5.78 So, how are these millions of small businesses marketing their products or services? What marketing tactics are they using, and what marketing technologies have they adopted? What marketing tactics are they using, and what marketing technologies have they adopted?

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Hubspot

AUGUST 4, 2015

As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you've got a great tool at your disposal: Twitter's free analytics. Not sure which Twitter analytics features you should be using? 4) Check analytics on your mobile phone. 2) Uncover your influencers.

Twitter 28

Twitter Analytics Features SMB 28

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Content Standard

JANUARY 1, 2015

However, those regularly engaged with Facebook marketing understand the continued importance of the social media website. According to Simply Measured , a social media analytics firm, Facebook still has 1.35 billion of which are active on mobile devices. billion active monthly visitors—1.12

Facebook 40

Facebook Paid Search Agency Amazon Social Media 40

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development.

Social Networks 48

Social Networks Social Media Conference Curation 48