Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? By the way, I published that post in 2013, and it is still pulling in traffic. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship. 5 Action Items from #SMX Advanced 2013 .

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. This post outlines the factors you need to consider to produce relevant content people are actually searching for. Optimize Your Site for Google Answer Box.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. See my 2013 post on Adometry for details.) The obvious implication is that advanced analytics will become increasingly important, which is certainly correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! Danny Sullivan’s rant at SMX Advanced was one of my favorite things this year as it was so spot on to what we are all feeling…the confusion that is Google. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Google Authorship. The Definitive Guide To Google Authorship Markup.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

FEBRUARY 24, 2020

But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. 4 Things to Know About Google's Cookie Phase-Out. Google isn't banning all cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. This post outlines the factors you need to consider to produce relevant content people are actually searching for. Optimize Your Site for Google Answer Box.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Tip: Note below how Microsoft specifically calls out Amazon and Google. You don’t even need to be a Fortune 500 brand like Microsoft or Google to to do it right. Actually, the Oreo post was 2 years in the making!

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Pearl Digital Marketing

OCTOBER 13, 2019

The search engines (especially Google) change their ranking factors periodically. This means that what was essential for SEO and page ranking a month ago may not be relevant now. Fred – In March 2017, Google unrolled the Fred search algorithm update. The more filled in your Google Business page was, the better you ranked.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Contify

JANUARY 16, 2018

A Google alert is simple to set up?—?just we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search. Is Google letting Google Alerts fail?

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. — Buffer (@buffer) November 25, 2013. Set Up Google Authorship.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Tomorrow People

AUGUST 2, 2012

There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. With inbound marketing , a clear vision is established from the start and applied to a content strategy, ensuring all relevant parties are tuned to the business' message , allowing it to be communicated to maximum effect.

Inbound Marketing 120

Inbound Marketing Work Management Marketing Management Marketing Budget 120

Parse.ly

OCTOBER 22, 2018

Ignited in 2013 by then-president Drew Faust, One Harvard centered around the mission of fostering a culture of cooperative innovation, inspired by the notion that the university as a whole is greater than the sum of its thriving parts. It’s about making content relatable and relevant to our audiences. who tune into Harvard’s research.

Content 67

Content Newsletter Bandwidth Analytics 67

NuSpark Consulting

NOVEMBER 17, 2013

On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Retweet relevant news stories to your business. Through analytics and research, you can reach the full potential of this newfound gift from Twitter and watch your business explode. This card is available to any company with a Twitter Ads account.

Lead Generation 100

Lead Generation Twitter Generation Lead 100

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. To dive further into your own audience, you’ll need to visit LinkedIn’s Analytics. Cross-platform posts and reusing content is highly encouraged, especially if it’s relevant to your social media strategy.

Education 102

Education Linkedin Practices Best Practices 102

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Use structured data or a video sitemap : Structured data helps Google understand your video better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. Save time and rank higher on Google with our free on-page SEO template. Do people stay on the page for a reasonable amount of time, or do they bounce?".

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

SEPTEMBER 19, 2018

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Unriddled: The Tech News You Need.

Facebook 69

Facebook Amazon Lead Ranking Lead Scoring 69

Content Standard

FEBRUARY 16, 2017

But that won’t change the need to provide relevant, useful, and valuable content to consumers—at the right time, in the right way.” ” And, traditionally, the way we ensure we’re providing relevant, useful, valuable content to our audiences is through deep audience research and SEO. Growing Up Google.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. 1) Google Auto-Populate. Searchers will often start by typing in a particular query only to end up choosing what Google auto-populates in the search box. 2) Google Related Searches. 4) Google Webmaster Tools.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hinge Marketing

OCTOBER 25, 2013

Over the month of September, you may have noticed a trend in your analytics: small, unexplained rises or dips in your website’s page authority and domain authority. Google recently announced that going forward, keyword data would not be available in Google Analytics. Arguing semantics. Be as specific as you can.

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

Hubspot

FEBRUARY 14, 2024

Personio increased ROAS by 23% after working on implementing our ad analytics platform. He says, “It works because the observation is relevant to them (and only them). She says, “With the new Google and Yahoo regulations, great emails could be bouncing because the email is unverified and/or unauthenticated. Worth exploring?

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. Google has paid over $800,000 for the Digital News Initiative being developed by the U.K. million for further development.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Industrial Marketing Today

MAY 22, 2011

Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. In the United States, numbers are still higher. Are they using mobile technology to access your Website?

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Hubspot

MARCH 15, 2013

It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. There will be an update of both Google Panda and Penguin this year. Google's updating their algorithm all the time -- some updates bigger than others, of course.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Greater visitor relevance. Local SEO – Table of Contents. Conclusion. .

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search. Talk about measurable.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Content Standard

OCTOBER 31, 2014

“Clearly Google has been effective in using its market leadership to drive retargeting adoption across its display and search properties,” the report states. As this strategy grows, the role of retargeting in relation to content marketing is becoming more and more relevant. ” Overcoming the Challenges of Retargeting.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

OCTOBER 7, 2014

The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates. But still, looking back on the history of keyword optimization, we might consider these updates as two warning shots that Google fired right across our bows. To put it plainly, Hummingbird made Google''s search engine more human.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Online Marketing Institute

NOVEMBER 16, 2012

You are not relevant. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. Social Analytics Workshop: Measuring the ROI of Social Media. 2013: The Year of Social Merchandising. March 25-28, 2013.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40