NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . I recently did a blog post on social media measurement and analytics. Social Media. Think about it.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Learn more : Google Cloud. What type of customer support are you looking for? Integrations. Desired outputs.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. Part of the reason for the continuing confusion is a debate over whether CDP just builds profiles or also should include data activation capabilities such as analytics and personalization. That's odd; people ask me those questions all the time.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 85

Analytics Tools Best Practices Tagging 85

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. Email Events Google Analytics 4 Marketing operations Metaverse The post MarTech’s ecommerce experts to follow appeared first on MarTech. followers) TikTok: @amy.porterfield (11.4K Business email address Subscribe Processing.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. The claim gained some plausibility from the fact that modern cloud data warehouse technologies, such as Snowflake, Google Big Query, and AWS Redshift, are in fact used by some conventional CDP vendors.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Goodish Agency

MAY 17, 2021

For Jim, the number one tool for any growth marketer is Google Analytics as it can indicate quite precisely how potential customers are entering your sales funnel. Start your CRO journey by looking at Google Analytics to see which landing page has a high bounce rate. Download your FREE CRO for SaaS Checklist.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

NuSpark Consulting

OCTOBER 20, 2013

Nearly two years ago, Google made the decision to the block organic keyword search data of logged in Google account searchers, leaving a significant proportion of the keywords driving site visits to be identified in Google Analytics as “not provided.” Why Did Google Do This? Luckily, you still have some options.

Keywords 100

Keywords Google SEO Marketing Analytics Tools 100

Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. Comes from a Google IP address. Go beyond opens and clicks with Litmus Email Analytics. In what circumstances is Gmail prefetching?

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Convince & Convert

APRIL 16, 2013

People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? You get the idea, right? Identify a Team Leader.

Analytics 141

Analytics Practices Ad Building Best Practices 141

Crafted Agency

NOVEMBER 5, 2014

In September 2013, Google extended secure search from only those signed in to Google products to all users. Webmasters are now seeing approximately 60-80% of their Google organic keywords being reported as ‘not provided’. As a result, encrypted search numbers are growing. Soon, that number will.

Keywords 48

Keywords Google Analytics Organization 48

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Giving each segment a human face helps you tailor your content to communicate in a way that reaches their hearts as well as their minds.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

MAY 11, 2022

Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4.

Marketing Analytics Tools 68

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 68

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Combining AI and other advanced analytics techniques to improve decision-making. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Repurpose Your Best-Performing Content. Most of it is still relevant today, but there are a few dated parts.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . Integrate, implement, foster usership: the road to analytics nirvana.

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Moz

SEPTEMBER 8, 2020

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. When and where to choose Google categories.

Google 65

Google Tools Business Work Management 65

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised. A commercial data analytics company on Snapchat?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Digital B2B Marketing

NOVEMBER 21, 2013

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? By the way, I published that post in 2013, and it is still pulling in traffic. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship. 5 Action Items from #SMX Advanced 2013 .

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! Danny Sullivan’s rant at SMX Advanced was one of my favorite things this year as it was so spot on to what we are all feeling…the confusion that is Google. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120