KoMarketing Associates

OCTOBER 5, 2012

KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate. Have you ever wondered what demand-gen channels your peers find most successful?

Demand Generation 120

Demand Generation Demand Peer-to-peer Advertising Benchmark 120

KoMarketing Associates

JANUARY 23, 2014

There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Marketers’ New Priorities for 2014. 10 of the Best B2B Internet Marketing Infographics of 2012.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Adobe Experience Cloud Blog

DECEMBER 1, 2011

Online content marketing makes up most of the advertising budgets of some organizations. MarketingSherpa, a research firm specializing in tracking what is effective in all aspects of marketing, wanted to learn more about how organizations allocate budgets to maximize high-quality lead generation from SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JULY 20, 2017

For example, when a user sees two results from the same company in search, they are more likely to click because it creates some sort of credible and trust for that company. There is some research around this theory that is worth considering. This tells search engines that what the user found was not helpful.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

MARCH 3, 2014

They can research and explore vendor information across a range of platforms and social networks. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

SocialPilot

FEBRUARY 9, 2024

You will learn tips to build a loyal customer base through email, look for spam traps, use AI for automation, and be informed about upcoming email marketing trends. Elliot Ross Elliot is the CEO and co-founder of Taxi for Email, a marketer-friendly email creation platform. Explore foolproof search engine marketing strategies from Lisa.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EMagine B2B Blog

MARCH 18, 2015

After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. 1: A shift in B2B researcher demographic. By far the most interesting take away from this survey was the dramatic shift in the B2B researcher demographic. So what does that mean for you?

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Digital Audience Research. Here’s the link to the digital media research tools. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

seo.co

APRIL 11, 2021

In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search. Product listings would appear alongside regular search results. By 2012, the service had rebranded itself again and it was renamed Google Shopping. It’s the largest search engine in the world, occupying 87.6%

Work Management 107

Work Management Google Marketing Budget ROAS 107

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. Barrett; Search Engine Marketing, Inc.,

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

FEBRUARY 4, 2013

Think of marketing as the hub. The spokes are made up of public relations, advertising, Web, email, social media, corporate communication, search engine optimization, search engine marketing, content, and direct mail. The research can be outsourced, but not skipped. They circle simultaneously.”.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

FEBRUARY 19, 2013

You don’t need to copy their efforts but you can let them at least do some of the research for you. According to Inside Facebook , the 2012 Q4 earnings call reported that 500,000 pages are now using promoted posts, 2.5 This is a pretty good indicator of where your customers are. That’s a lot of money for Facebook.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. Foundation For SEM: Internet and Search Engines. A need quickly arose of how to search through all the information available.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. Customers are increasingly using their phones to research shopping purchases. Mobile commerce is a fast-growing business with tons of upside. For many of us, this is not news.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Webbiquity

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Marketing Pilgrim ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

QuanticMind

JUNE 14, 2017

In terms of online-to-offline conversions, Google recently announced In-Store Purchases metrics, which anecdotally allow users to research and purchase items in less than 30 seconds, due in part to the fact that in the US, for 70% of all online credit and debit card transactions, purchaser information is already on file with Google.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 214

Paid Search Agency Privacy Advertising Agencies Transparency 214

Hubspot

AUGUST 9, 2011

One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment. Inbound Marketing on the Rise.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Final Thoughts.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JANUARY 14, 2013

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 4) Email Marketer. 2-3 years of experience in marketing or sales.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

seo.co

JUNE 13, 2021

Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Did you know? What Is Google Trends? &

Paid Content 111

Paid Content Trends Traffic Google 111

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Industry case study : Philly Search Engine Marketing needed an automated solution to help reach their clients PPC goals, while spending less time on campaign management and optimization.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

KoMarketing Associates

FEBRUARY 29, 2012

I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. These statistics support the reasoning that mobile marketing strategy needs to be considered in 2012 and beyond. Pew Research Center Mobile Internet Reports.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

QuanticMind

AUGUST 31, 2018

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. Competitors may be using slightly different strategies or getting different results in Google, Bing and the other search engines. Continue researching any phrases that do appear profitable.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Webbiquity

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. Just What Do Marketers Do, Anyway? 3 Tips on How to Use Search Engine Marketing Effectively by ePROneur. 101 awesome marketing quotes; A presentation by Thewebcitizen. by MarketingProfs.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. .”

Paid Content 100

Paid Content Social Media Statistics Research 100

Marketing Insider Group

JUNE 7, 2012

I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. I will also talk about how this is only part of the story because inbound marketing is about understanding the current market landscape. But don’t just take his word for it.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

seo.co

FEBRUARY 8, 2023

Make sure all of your most important web pages have multiple (if not many more) internal links Make sure the largest volume of your internal links point to the web pages you want to rank, including those with the highest search volume and cost per click from your keyword research. Visual content. Lead off with a bang.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Hubspot

AUGUST 9, 2018

While we can’t tell you if graduate school is the right choice for you, we can encourage you to research your options for career success. How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. I like research. Internships and Co-ops.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. The success of pay-per-click marketing campaigns largely depends on the selected keyword. Key Services: Planning and execution of paid search marketing strategy. and Nashville.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Adobe Experience Cloud Blog

OCTOBER 22, 2012

Kevin Gibbon: Kevin Gibbons is founder and Managing Director of UK content marketing agency Quaturo. A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. Penguin – April 2012. The Questions. They needed to create better content.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48