Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. And more people are moving their search and content interaction activities to their mobile devices. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. The search results present an answer based on what Google intuits is the user’s search intent. What Are SERP features? What is a “Zero-Click Search?”. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Keywords 100

Keywords Research SEO Tools 100

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Touchpoints 115

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 115

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Non-loyalty marketers might think of the message as coming first with the outcome as secondary.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Content Standard

JANUARY 20, 2015

If 2014 proved anything to marketers, it’s that mobile is a force that can no longer be ignored. In 2015, brands need to prioritize creating a mobile marketing strategy that takes advantage of consumers’ love affairs with their devices. Small tweaks may be enough to greatly improve mobile marketing efforts.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Contently

APRIL 19, 2017

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete. users will access the app only through mobile. in Q4 2016.

Social Media 167

Social Media Trends Emarketing Media 167

Content Standard

OCTOBER 10, 2014

Adults worldwide now access the mobile web for up to two hours per day , a 30-minute jump from 2012. But beyond social media —whether it’s for news , product information, or entertainment—consumers prefer quality, sharable, and relatable mobile website content across the board.

Mobile Marketing 40

Mobile Marketing Marketing Websites Content Marketing & Strategy 40

Contently

DECEMBER 22, 2017

In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” Publishers and marketers in these fields could cut back on content if they only see a few shares per story.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” PowerPoint presentations. Live presentations. Being Able to Define Content Marketing. Guest blog posts. White papers.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” PowerPoint presentations. Live presentations. Being Able to Define Content Marketing. Guest blog posts. White papers.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today. Before mobile became the norm, the focus was heavily on desktop.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. billion mobile subscriptions worldwide (ITU/2010). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15 billion mobile subscriptions worldwide (ITU/2010).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Ambal's Amusings

FEBRUARY 29, 2012

2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. Brainshark : Online and Mobile Video Presentation Tool. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Analytics is key in any online content marketing.

Tools 100

Tools Planning Content Marketing Content 100

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Ambal's Amusings

MARCH 15, 2012

Brainshark: Online and Mobile Video Presentation Tool. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. Content Marketing Tools Series #3 SlideDeck. It’s not necessary that you have a great content, you present it to people and they readily appreciate it. How can marketers leverage SlideDeck ?

Tools 100

Tools Planning Content Marketing Verticals 100

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

markempa

MARCH 4, 2013

Maximizing Mobile Email ROI. The marketers and sponsors loved these sessions. Marketers could: Network with a small group of people with similar challenges and speak with them later in the event. Marketers could: Network with a small group of people with similar challenges and speak with them later in the event.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

TrustRadius Marketing

MAY 3, 2022

Just as their needs are increasing, the market is evolving rapidly. In order to stay on top of such a fast-paced market that touches dozens of industries, up-to-date info is essential. Data Warehouse Market Scope and Scale. The global data warehousing market size was valued at $21.18 Top 24 Data Warehouse Statistics.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. Bonus: You may just learn a thing or two about marketing while you''re at it. ;).

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Infographics are in some cases the first choice for presenting research findings. ” — RazorSocial.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. But what’s the value in B2B marketing? When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

Customer Experience Matrix

MAY 21, 2015

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Ambal's Amusings

MARCH 27, 2012

Brainshark: Online and Mobile Video Presentation Tool. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. Content Marketing Tools Series #4 Outbrain. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. How can marketers leverage Outbrain? About Outbrain.

Tools 100

Tools Advertorials Planning Clickthrough 100

Pearl Digital Marketing

OCTOBER 13, 2019

The most relevant updates from Google that have had the biggest impact on page ranking to date include: EMD Update – Launched in 2012, this update was a filter that took poorly done websites and dropped their search ranking. Mobilegeddon – In April 2015, Google unleashed this update that required pages to be more mobile-friendly.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Parse.ly

JUNE 9, 2022

Because Google Analytics 4 is an entirely new analytics product, this change is causing issues in the widely deployed UA world and presents a major challenge for GA implementers and end users. . In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

ViewPoint

JUNE 8, 2012

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Understand why you are where you are.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120