Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

NuSpark Consulting

JANUARY 11, 2013

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Videos can be posted for free and linked via social media and email marketing. There are staggering statistics to support these trends. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Hubspot

AUGUST 24, 2020

There's no social media platform more prominent or ubiquitous. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The ads themselves weren't particularly sophisticated, and the founders didn't have much of a firm grasp on digital advertising. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Apps. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

Trends 74

Trends Bandwidth Mobile Advertising Mobile Marketing 74

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Huptech Web

OCTOBER 6, 2023

However, it wasn’t used for advertising at that point—it was used for aggregating information. Definition and Types of UGC User-generated content (UGC) refers to a form of content, such as text, images, videos, reviews, or other media, voluntarily created and shared by individuals, customers, or users of a product, service, or platform.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Make it clear to the audience what your video content is about, and don’t forget to include a link to your website and social media accounts. Try YouTube advertising or cross-promotion.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 76

Trends Peer-to-peer Paid Search Agency Privacy 76

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Social and Mobile Powers Search Alternatives. Similarly, Google is beginning to discover the risks mobile apps pose to its dominance of the consumer landscape. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. 2) Mobile-Only Facebook Ads.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts.

Facebook 40

Facebook Paid Search Agency Ads API 40

B2B Marketing Directions

JULY 26, 2015

In May of this year, Mary Meeker, now an executive with the venture capital firm Kleiner Perkins Cauflield & Byers, published the twentieth edition of her Internet trends report. Meeker's annual dissertation has become one of the most highly-acclaimed and widely-distributed reports regarding the major trends in Internet growth and usage.

Statistics 40

Statistics Allocation Mobile Advertising Media 40

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. A few months ago, Amazon caught up with this trend and announced unique user profiles for the Alexa devices. Since the release of Siri, many companies have released their own voice assistant.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. But it’s also fruitful.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Customer Experience Matrix

MAY 21, 2015

But the trend is towards closer integration and you’d think Teradata would rather lead than follow. As readers of this blog know well, I feel all media (owned, earned, paid) and all users (anonymous and known) should be managed together. That’s probably true, especially at the big enterprises who are Teradata’s primary clients.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. On most social media channels, it’s crucial to find the balance between promotional and engaging content. 80% of Pinterest users access the channel via mobile. 78% of users say content from brands is useful.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric The content is organized into four sections: Trends, Places, Economy, and Industry. centric approach to marketing coverage. ” Budweiser UK.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. MediaNext 2012. E-Media Summit -->. ADVERTISEMENT. ); ); ); Home » emedia and Technology. Top Social Media Measurement and Tracking Tools. 07/25/2012. MediaPRO Community. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. MediaNext 2012. E-Media Summit -->. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. 11/27/2012 -15:36 PM. MediaPRO Community.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

NOVEMBER 11, 2012

Starting my own online marketing agency in 2007, then coming over to the rocket ship that is HubSpot in 2012, I must say there is nowhere I would rather be in order to make a difference in the radically transforming world of communications, marketing, and business.”. 3 Mobile Trends Every Search Marketer Must Know, From Search Engine Land.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

MAY 29, 2015

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. For example, the report reveals how much mobile has been changing internet usage. For example, the report reveals how much mobile has been changing internet usage. Mobile Usage Has Outpaced Desktop.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

SnapApp

AUGUST 22, 2017

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . Source: deadspin.com. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Hubspot

AUGUST 6, 2018

Diageo, a global leader in the alcohol industry with a collection of over 200 brands, attempted to change this for Brazil’s Father’s Day in 2012. Digital Trends. Using IoT, connecting social media hashtags and product giveaways might be easier than ever -- and a lot more fun. Check out the complete list here. Image courtesy of.

Examples 56

Examples Mobile Advertising Amazon Advertising Agencies 56

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 3) Media engagement for Olympic viewers with four screens was 2X those with TV only.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

FEBRUARY 17, 2021

In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Other research supports this trend. In my role at Microsoft Advertising, I spend my day connecting with colleagues, customers, and partners around the world. Image Source.

Paid Search Agency 100

Paid Search Agency Work Management Companies Planning 100

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Content Standard

JULY 13, 2016

Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

seo.co

JUNE 13, 2021

At the same time, Google now rules 95% of the mobile search engine market. When it comes to driving traffic, Google offers a highly valuable tool known as Google Trends. What Is Google Trends? & Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends.

Paid Content 111

Paid Content Trends Traffic Google 111

Content Standard

JULY 14, 2017

The web redesign had paid off, and almost all of their KPIs were trending up compared to the old site, but what surprised me the most was their SEO strategy. I discovered SEO in 2012, when I was building an online electronics store and wanted to find an affordable way to send relevant traffic to the website. How was that even possible?

SEO 44

SEO Mobile Advertising Marketing Agencies 1 Mobile Marketing 44

Hubspot

JULY 28, 2017

It’s time we talked about how you’re using social media. Your total disrespect of mobile first users. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Your results.

Social Media 78

Social Media Marketing AI Trends Media 78