ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. They’re generating tons of leads.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28

The Point

DECEMBER 16, 2011

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. List Purchase.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JULY 29, 2012

Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. After all, you do want to generate leads from Pinterest, right?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But this will never bring in leads as effectively as true offers will.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Closed-Loop Marketing.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. How to Inject Problem Solving Into Your Marketing.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

OCTOBER 9, 2012

By employing a team of full-time and part-time community managers, we’ve cut down on the number of sales people we need to employ because the inbound leads we’re producing are highly qualified. Additionally, our average visitor-to-lead conversion rate for our B2B clients is 8%. Email marketing. Lead nurturing.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

JUNE 29, 2012

Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

JANUARY 3, 2012

If you've been running your email marketing campaign for even a few months, you're probably able to anticipate the click-through rate of each campaign. And hey, good for you for having a handle on your inbound marketing analytics. But it's a new year, and now's the time to dream big. Offer targeted content.

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

ClickZ

JUNE 17, 2020

Rather, consider this a snapshot of how companies are using high-end AI capabilities to improve customer experience, achieve sales goals, and better enable their marketing campaigns. Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. What is it? What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. External sites are important for generating online reviews, but your leads and customers are on your website all the time!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Hubspot

JUNE 6, 2012

The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it's a match made in heaven. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. Not too shabby! Let's explain.

Lead Nurturing 28

Lead Nurturing Social Media Hubspot Advertising Agencies 28

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. What about customers?

Twitter 28

Twitter ROI Work Management Marketing Management 28

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Tomorrow People

OCTOBER 18, 2012

Time to dust off the old contact database and begin a fresh round of mailshots and cold calling in the pursuit of some new leads. The days of thinking ''outbound'' - or shouty marketing which interrupts your customer’s day - are over. Inbound marketing is where it''s at in 2012 and beyond. Cold calling?

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

Tomorrow People

OCTOBER 18, 2012

Time to dust off the old contact database and begin a fresh round of mailshots and cold calling in the pursuit of some new leads. The days of thinking 'outbound' - or shouty marketing which interrupts your customer’s day - are over. Inbound marketing is where it's at in 2012 and beyond. Something's not right here.

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

Hubspot

JULY 31, 2020

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Inbound marketing is an ongoing process as marketers meet buyers in whatever stage of the journey they're in. Tory Burch.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. It's also worth noting that go-to-market strategies aren't exclusive to physical products. This can lead to miscommunication, missed deadlines, and errors that can cause your project to flop.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. ” Lower Your Cost Per Lead! The 3 Pronged Attack To Inbound Marketing by KISSmetrics.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

AUGUST 16, 2016

Inbound marketing answers this call. Inbound marketing uses digital capabilities to execute a strategy of targeted personalization by delivering online content that attracts and delights your prospects. This more personal approach is necessary to attract quality leads to your institution. Where the Prospects Are.

Education 28

Education Inbound Marketing Class Marketing & Strategy 28

ViewPoint

APRIL 13, 2012

Marketing is now looking at the impact they’re having in terms of the leads they contribute along with what’s happening with those leads further down the sales pipeline. This perspective is forcing marketing to have more interaction with the sales organization.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Hubspot

DECEMBER 28, 2012

Our free templates each come equipped with a designed email template for marketing offers (as shown below), so feel free to make use of those as well! Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. 8) Dedicated Sends.

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

AUGUST 10, 2012

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In your content, to name one.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Hubspot

MARCH 6, 2012

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. On a landing page, that means you could be losing new leads or reconverts, not just regular site traffic. How often are people abandoning my form?

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Copywriting 28

Hubspot

MARCH 13, 2012

Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. No obligation, no risk, totally free inbound marketing assessment of your marketing system from @ HubSpot - ow.ly/9uInJ. — HubSpot (@HubSpot) March 11, 2012.

Research 28

Research Hubspot Paid Search Agency Twitter 28

Hubspot

JULY 20, 2012

But hey, depending on your leads goals (volume vs. quality), you might want to weed out some of those people. Marketers are constantly grappling with this trade-off. When trying to decide how many fields to add to your forms, the simplest advice is to include only the fields necessary to properly qualify your leads.

Cold Calling 28

Cold Calling Lead Ranking Lead Scoring Paid Search Agency 28