Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. Almost all the gains are going to Facebook and Google.

Facebook 128

Facebook Rules Advertisements Advertising 128

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? What else is new ? Par for the course.

Social Media 167

Social Media Trends Emarketing Media 167

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Content Standard

SEPTEMBER 26, 2014

According to a recent report by social marketing company ShareThis , activity surrounding content sharing varies across social networks and depends on the type of content. The report reveals sharing trends on three leading social networks: Facebook, Twitter, and Pinterest.

Social Networks 40

Social Networks Trends Content Network Marketing 40

Hubspot

JUNE 14, 2012

Every so often, someone will pose a question about whether or not Twitter is dying. Trouble is, the debate is usually framed around various studies that report on Twitter usage, citing increases in things like number of users, tweets, and mobile usage. There are 100 million active Twitter users. Where's the qualitative analysis?

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights.

Google 100

Google Tips Digital Asset Management Best Practices 100

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Over 60% of users log in daily , making it the second most engaged network after Facebook. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

ClearVoice

MARCH 7, 2020

To excel in the digital environment of social media, educating yourself on the terminology is essential. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . Alternative Social Media. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. The One Effective Use of Facebook for B2B Marketing (March 9, 2010). The intimate, informal nature of Facebook makes it the ideal venue to showcase the human side of your company, with content that may not be appropriate elsewhere.

PR 100

PR Stats Social Media Twitter 100

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Are Facebook brand pages the new brand websites? of all U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. ” Social media is the marketing channel of choice for showcasing Peloton instructors. ridepeloton. ” Foley said.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . Alternative Social Media. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? 189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. And 751 million (nearly three-quarters of the total) Facebook users access the network from mobile devices at least some of the time.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 1: Develop Social Customer Profiles. Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

KoMarketing Associates

FEBRUARY 19, 2013

There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline. At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. How to Run a Contest on Twitter.

Social Media 100

Social Media Media Rules Guidelines 100

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. and 2 and 5 p.m.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Marketing Insider Group

OCTOBER 9, 2013

Facebook has more than 1 Billion network users. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Marketing Insider Group

AUGUST 20, 2013

They are three times as likely to follow brands over a family member on social networks. 29% find love through Facebook while 33% are dumped via wall posts or text messages. Wearable devices have grown by 2x month over month since October 2012. Sixty-six percent will look up a store if the see a friend check-in.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Paul Gillin

JULY 19, 2013

.” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Adobe Experience Cloud Blog

AUGUST 16, 2012

Some key findings: Overall use of social media in buying is still somewhat low. Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. So, we have some pretty significant bursts of growth around 2011, 2012 when those phones started to be in more and more hands.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Biznology

JULY 26, 2016

, WordPress’s imminent update, and the woes of news publishers on Facebook. Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully. Micro-level marketing is a big deal. So why aren’t PR people doing it yet? Chatbots could become a source for native advertising.

PR 80

PR Web 2.0 Blogger Public Relations 80