Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Nudge.ai

SEPTEMBER 7, 2017

So they build Nudge.ai, a platform that uses artificial intelligence to identify and help sales people truly leverage their networks. We can let sales people learn who can help them on a deal or an account (as well as) track and understand who they’re losing touch with.”. Written by Andrew Seale.

Marketing AI 28

Marketing AI Eloqua Marketing Automation Services Startups 28

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hinge Marketing

NOVEMBER 29, 2013

This monthly column will help you keep up with the best marketing articles on the web. by Lauren Harper, Eloqua. Since becoming CEO in July 2012, Melissa Mayer has rebuilt Yahoo’s brand from the ground up. Top Professional Services Marketing Content from November 2013. By Jeff Bullas. 8 Key Business Takeaways From Yahoo!

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Content strategy may literally save marketing through an understanding of what, why and how you’re going to deploy 3 distinct types of content: entertaining content, educational content and utility content (like apps) that help customers.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” What can I do? How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” What can I do? How can I improve the situation?’

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

DECEMBER 22, 2011

juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. 12 Marketing Predictions for 2012 [link] via @ marketingprofs. Maybe I will be more consistent in 2012 about “favoriting” the original author. Love it and no reg! BrennerMichael. Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ Craig specializes in lead generation, lead qualification, and B2B marketing and sales. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. Mobile viewers watch videos that are 3 times longer those on PCs and laptops, and the number of mobile viewers are expected to reach over 54 million by the end of 2012.(comScore). (Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Video Center.

B to B 40

B to B Paid Content Social Media CMS Development 40

LeanData

DECEMBER 21, 2012

The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. So in early 2012, I was trying to figure out whether Senior Meadows was part of the Brookdale Assisted Living chain or a duplicate record for Senior Meadows Home Health. Overly optimistic sales quotas.

Work Management 40

Work Management Cold Calling Marketing Management Eloqua 40

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. 2012 – 2014 Average CPC). How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Ambal's Amusings

APRIL 6, 2012

Name: Eloqua. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. MicrosoftInternetExplorer4.

Eloqua 100

Eloqua Content Marketing Ideal Customer Profiles Content 100

Customer Experience Matrix

OCTOBER 11, 2012

All told, I see this as a great deal for Pardot’s founders and employees, who get a very nice exit at about 9x 2012 revenue (although COO Adam Blitzer will stay on for now). They do get a strong foothold in fast-growing market and they’re probably correct that additional investment can help Pardot grow even faster. million 2011 figure.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Vajre wrote the book on ABM.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MAY 18, 2012

Jay : Yeah, I actually just got off a Webinar before we started the show, with Social Media Examiner , the Social Media Success Summit 2012 , and I did a session on social media crisis management, and one of my key points was that you have to understand what constitutes a crisis, and a negative tweet isn’t a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Ledger Bennett

SEPTEMBER 25, 2018

1 Waterfall is still exceptionally helpful for those businesses who are still at the beginning of their account based marketing journey. In 2012 SiriusDecisions relaunched its Waterfall with a refreshed model which incorporated a higher level of detail. In principle, the V.1 2 The Rearchitected Demand Waterfall®. 3 has addressed this.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. It’s been a fortuitous path that got me here by virtue of everybody else helping out a little bit, not by just us pushing it. You do help each other because you’re all marketing that category. That was really good.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Vidyard

MARCH 21, 2013

To help our customers drive growth and revenue through the utilization of video. Matt: Vidyard realized its first MRR goal in April 2012. The following 9 months saw a 400% growth in MRR resulting in a milestone realized in January 2013 where Vidyard’s MRR exceeded its total fiscal 2012 annual revenues. Our commitment?

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Hinge Marketing

DECEMBER 29, 2015

In fact, SalesForce acquired ExactTarget in 2013, which already acquired Pardot in 2012. Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. How Hinge Can Help. Marketing automation is just a trendy fad.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

AUGUST 21, 2012

Do you get up every morning to help your company grow and deliver on your promise to customers? Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. GE Aviation (@GEAviation) August 20, 2012. Not interesting enough?!"

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Martech

FEBRUARY 25, 2022

Inbox Monitoring helps clients ensure maximum deliverability to Inboxes across providers and, thus, engagement. Here are a few ways AI is leveraged in the platform: Acoustic Campaign saves marketers time and helps them be alerted of any unexpected changes in email metrics with anomaly detection for emails in a journey program.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118