Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! but there are others that people are less familiar with, such as Marketing Automation (i.e.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. For B2B marketing automation, we’re not there yet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 2, 2013

Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

APRIL 15, 2012

Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. The UK Email Marketing Benchmark Report 2012 Finally, we have a study from Signup.to I’d question its relevance to the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The Definitive Guide to Marketing Automation. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Customer Experience Matrix

NOVEMBER 16, 2011

By comparison, arch-rival Eloqua will earn about $70 million this year on 1,000 clients, or $70,000 per client.) More will be revealed when Marketo files for its initial public offering, which they said could happen in 2012. As I wrote last year, this is a critical problem for the company. (By Ah, but there’s a fly in that honey.

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Learn how to make 2012 a better year here: 2012 B2B Marketing Benchmark Report: How Marketers are Transforming Mounting Pressures, Challenges into Revenues. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Nudge.ai

SEPTEMBER 7, 2017

With more than a decade in the marketing sales automation sphere Paul Teshima and Steve Woods felt sales reps were letting their relationships with their networks run on autopilot. has all it needs to build that scale-up success story they envisioned on that plane ride home after selling Eloqua. “If

Marketing AI 28

Marketing AI Eloqua Marketing Automation Services Startups 28

ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

JUNE 17, 2013

75% of an automated email marketing providers reduced the number of subscriber opt-outs by 75% when e-mails incorporated video. Mobile viewers watch videos that are 3 times longer those on PCs and laptops, and the number of mobile viewers are expected to reach over 54 million by the end of 2012.(comScore). (comScore and Nielsen ).

Video Marketing 80

Video Marketing Youtube Content Forrester 80

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Video Center.

B to B 40

B to B Paid Content Social Media CMS Development 40

LeanData

DECEMBER 21, 2012

The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. So in early 2012, I was trying to figure out whether Senior Meadows was part of the Brookdale Assisted Living chain or a duplicate record for Senior Meadows Home Health. Overly optimistic sales quotas.

Work Management 40

Work Management Cold Calling Marketing Management Eloqua 40

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. 2012 – 2014 Average CPC). However, as an effect of letting machines and automation control bids, average CPCs are bound to continue rising. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Ambal's Amusings

APRIL 6, 2012

Name: Eloqua. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. MicrosoftInternetExplorer4.

Eloqua 100

Eloqua Content Marketing Ideal Customer Profiles Content 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. million revenue in 2011, and estimated $3 million revenue in the fourth quarter of 2012.*

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

MARCH 19, 2015

Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August. A real-time API can integrate with other CRM and marketing automation systems. Fit scores alone are much more limited.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Let me dispel 12 of those marketing automation myths: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Vajre wrote the book on ABM.

Account Based Marketing 96

Account Based Marketing ABM Top of Funnel Enterprise Management 96

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Ledger Bennett

SEPTEMBER 25, 2018

In 2012 SiriusDecisions relaunched its Waterfall with a refreshed model which incorporated a higher level of detail. Now you’ve established and understood the who, what, how and why of potential leads; you can find out their behaviors and leverage these through marketing automation, analytics and content to Engage them at every stage.”.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads Demand 45

Vidyard

MARCH 21, 2013

We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation. Matt: Vidyard realized its first MRR goal in April 2012. The following 9 months saw a 400% growth in MRR resulting in a milestone realized in January 2013 where Vidyard’s MRR exceeded its total fiscal 2012 annual revenues.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Hubspot

AUGUST 21, 2012

Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120