Customer Experience Matrix
FEBRUARY 6, 2013
But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. The estimates are based on client counts and estimated revenue per client, and cross-checked with estimates using employee counts and estimated revenue per employee. I’ll get to the 2013 estimate in a bit.
Customer Experience Matrix
JULY 30, 2013
Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo.
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Convince & Convert
MAY 18, 2012
Jay : Yeah, I actually just got off a Webinar before we started the show, with Social Media Examiner , the Social Media Success Summit 2012 , and I did a session on social media crisis management, and one of my key points was that you have to understand what constitutes a crisis, and a negative tweet isn’t a crisis.
Ledger Bennett
SEPTEMBER 25, 2018
In 2012 SiriusDecisions relaunched its Waterfall with a refreshed model which incorporated a higher level of detail. The previous waterfall didn’t account for the actual size of the market or Account Based Marketing (ABM) approaches much less, contract lengths or selling cycles. Demand should allow for Cross Sell.
Convince & Convert
MARCH 22, 2012
I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.
Convince & Convert
MARCH 22, 2012
I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.
Vidyard
MARCH 21, 2013
We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation. Matt: Vidyard realized its first MRR goal in April 2012. The following 9 months saw a 400% growth in MRR resulting in a milestone realized in January 2013 where Vidyard’s MRR exceeded its total fiscal 2012 annual revenues.
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