KoMarketing Associates
APRIL 11, 2013
BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. We plan on having some analysis on this report in the coming weeks.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Stay Tuned.
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ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Stay Tuned.
ViewPoint
APRIL 17, 2012
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Kate Maddox. Digital Edge.
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