RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. But discoverability is the first rung on the ladder when joining.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. This puts it in competition with dozens of other customer engagement and personalization systems. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. Why would we publish content that doesn’t directly sell?”

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012. Each year, we publish with the intention of making it better than the previous iteration.

Research 52

Research Peer-to-peer B2B Content 52

Webbiquity

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 100

Google Tips Digital Asset Management Best Practices 100

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Once this core research is published, you can repurpose the insights in blogs, articles, social media posts, and more. Content is king.

Research 118

Research Co-Registration Brand Identity Branding 118

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. Video, the present and future king. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals.

Social Media 167

Social Media Trends Emarketing Media 167

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. This high-level audience targeting can also be enhanced with multimedia presentation and social media amplification. million more ads than 2018.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Customer Experience Matrix

MAY 21, 2015

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” Are they converting to customers?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Marketing Insider Group

APRIL 19, 2012

Inspired by Hubspot’s Inbound Marketing training, Joe Pulizzi’s CMI presentations and my own views, this training seeks to create a world where no babies are ugly – where all our content is interesting… Is Your Baby Ugly? And we know that our customers start their search for solutions on search engines. Get Shared (Social).

Training 100

Training Content Marketing Content Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2012

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” Publishers have great content, but cannot get consumers to pay for it.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Banner Ads Telemarketing 100

Marketing Insider Group

OCTOBER 12, 2015

My 2012 Marketing predictions included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). It will force more marketers to consider how to create and publish content their customers actually want. Direct to social offers new publishing options.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Perform quick research while working on a document or presention in Google docs. Showcase reviews: Online Marketing Institute. 3) Bubbl.us. Google Review Count: 57,800. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Aberdeen

JANUARY 2, 2018

Following inaccurate guidance could significantly cost your business, resulting in wasted time and resources, unhappy customers, and poor performance results affecting performance evaluations. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications. By 2012, big data was everywhere.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. Ultimately this is about lower cost of customer acquisition. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Parse.ly

JUNE 9, 2022

Because Google Analytics 4 is an entirely new analytics product, this change is causing issues in the widely deployed UA world and presents a major challenge for GA implementers and end users. . In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Customize and organize your information for readability purposes. Customize and organize your information for readability purposes.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. How To Track Customer Acquisitions. Our Favorite Posts & Articles from 2012. 8 Incredibly Simple Ways to Get More People to Read Your Content.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. Be Where Your Customers Are. This is a pretty good indicator of where your customers are. Radian6 (enterprise). Google Alerts (free).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + If that happens you’ll lose your source of income and you’ll have hundreds or perhaps thousands of upset customers. When this attribute is present search engines will ignore the link in terms of flowing PageRank. We’ll create your custom WordPress website”.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Convince & Convert

JUNE 19, 2012

When a user Likes a page on Facebook, they are only expressing their ‘intent to subscribe’ to the updates that will be published to that page’s Timeline. On Facebook pages however, the expression of permission changes to become a bit more complex.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Marketing Insider Group

NOVEMBER 12, 2014

I started publishing on Slideshare in July of 2010. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.” And no business is too small to succeed if it has innovative products and a strong focus on customers.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

chiefmartech

SEPTEMBER 21, 2017

Here’s one of the first presentations I gave on that topic in 2010. As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? As a testament to that, you should read their pledge to integration partners by HubSpot’s chief strategy officer, Brad Coffey , that they published earlier this week.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Marketing Insider Group

DECEMBER 1, 2011

And I have been using them a lot lately in this blog here and here , and in many of the presentations I’ve been giving. published in the Academy of Marketing Science in 2008. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Webster Jr.,

Enterprise Management 100

Enterprise Management Planning Terms and Conditions Work Management 100

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. How To Track Customer Acquisitions. Our Favorite Posts & Articles from 2012. 8 Incredibly Simple Ways to Get More People to Read Your Content.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ActiveDEMAND

APRIL 28, 2017

This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software. Sales managers know the benefits of adopting a Customer Relationship Management system.

Marketing Automation Services 59

Marketing Automation Services CRM Marketing Management Top of Funnel 59

Hubspot

OCTOBER 28, 2020

Furthermore, if you don't have this data connected to your customer relationship management (CRM) system, you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel — and your marketing strategy as a whole. And who doesn't want that?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101