Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. I continue to believe Slideshare is one of the greatest opportunities in content marketing. Thousands of new visitors every month!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Customer Experience Matrix

MAY 21, 2015

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Less apparent is that your marketing will be too, Paul says.

Marketing AI 104

Marketing AI Tools Enterprise Management Work Management 104

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2012

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” supermarket ushering in a new era of marketing information.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Telemarketing Banner Ads 100

Content Standard

SEPTEMBER 28, 2016

Pretty good for a Facebook marketing video.) This is one of the many reasons content marketers need to understand how to navigate Facebook marketing. Ads in this form evolved to operate on a CPM (cost per thousand impressions) basis to generate further revenue. Engagement announcement: how exciting!

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Content Marketing Institute

DECEMBER 31, 2018

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Yours in Content, . Hello Cleveland. That said, you may not like it.

Planning 97

Planning Paid Search Agency Advertising Agencies Terms and Conditions 97

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

OCTOBER 30, 2020

Like any marketing tactic, the infographic space is now saturated. 65% of brands use infographics in their content marketing efforts. Infographics have had the biggest increase in usage among B2B marketers in the last four years — now at 65%. 59% of B2C marketers use infographics in their marketing.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. Importance of a Brand Style Guide.

Design 28

Design Top of Funnel Work Management Marketing Management 28

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. In fact, it didn’t even have a name.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Contently

MAY 11, 2017

I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012.

Paid Search Agency 163

Paid Search Agency Stats Lead Scoring Lead Ranking 163

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Check out Themeleon or Pixelgirl Presents for ideas.”

Paid Content 100

Paid Content Twitter Tactics Tools 100

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Hubspot

JUNE 18, 2019

You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. On-page SEO has the power to bring countless new visitors — and customers — right to your website. It helps your site be optimized for both human eyes and search engine bots. Content Elements.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content. Each episode covers a few different topics.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Magisto

FEBRUARY 26, 2019

Top 5 paid video footage sites: Shutterstock. Everything is 100% free, and users can easily download the content they want and use the content for personal and commercial purposes. A registration is needed to start downloading video content, but no payment is required. Depositphotos. Free 4K Timelapse. Shutterstock.

Video Marketing 75

Video Marketing Best Practices Paid Search Agency Lead Scoring 75

Outgrow

JULY 1, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Jay Baer for our monthly podcast – ‘ Marketer of the Month ’! Influencer marketing and the correct platform. How can you make the customer journey effortless? Influencer marketing platforms that work well. Using highly relevant content.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Optimize for search.

Promotion 96

Promotion Peer-to-peer Digg Budget Programs 96

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns.

Paid Content 61

Paid Content Campaigns Planning Paid Search Agency 61

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Single Grain

SEPTEMBER 25, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. E-commerce platforms are great for building an online shop from scratch, selling your services or products, and managing marketing tasks like sending newsletters to your customers.

Comparison 65

Comparison Enterprise Management Work Management Marketing Management 65

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Keep it simple, stupid. What Is a Slogan?

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

FEBRUARY 13, 2012

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? But SEO is changing. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Keep it simple, stupid. What Is a Slogan?

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78