Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. But while this may seem sudden, it’s actually been a long time coming.

Media 96

Media Brand Identity Branding Storytelling 96

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Is Presentation More Important Than Content Itself?

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. On websites, they are improving information architecture to make the content, information and products they offer easier to find.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. These generations have grown up in the age of the internet, making them tech-savvy information seekers. Millennials, born between 1981-96, account for more than half of all business buyers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. This information allowed them to tap into a partnership with the pet sitting network Rover.

Rules 151

Rules Planning Brand Identity Branding 151

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. MarketingProfs 2013 B2B Content Marketing Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. What is your strategy for finding time and inspiration to create regular content?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. Search Result URL Information. What Are SERP features? Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Apollo

JUNE 6, 2019

Source: IDC’s Information Worker Survey. Depending on the size of your company and the availability of information from others, this lesson can go quickly or take some additional time to gather everything. If your information is not readily available, don’t let it hold you back. Customer research. Case studies.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. He was creating separate marketing campaigns for each persona, developing specific content that would mark the customer’s interest at the top, middle and bottom of the funnel. “I You risk [getting] the wrong information, but you save time.”

Top of Funnel 115

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 115

Tomorrow People

OCTOBER 26, 2017

We wiped out website design in March 2012. No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. Copywriting bit the dust in April 2012 as content was crowned king. RIP COPYWRITING.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 41:50 – Understand what information would be most relevant to your database.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. The only information he could find was about the company’s products. Why would we publish content that doesn’t directly sell?” The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Zoom in for better readability.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Webbiquity

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel. 4. Share Original Content. First, you have a character limit.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What kinds of content do they engage with? What keywords do they use to research your solutions? What their duties are.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Nearly two-thirds of IT decision makers said they routinely scan the information and then throw it in the trash.

Forrester 80

Forrester Content Trade Show Opinions 80

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. billion YouTube users worldwide.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Scoop.it

OCTOBER 5, 2021

Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. That’s why in this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021. As a content marketer, there’s no reason why you shouldn’t join the list. Right Inbox.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. New data suggests that content that earns a Featured Snippet can receive a 516% increase in sessions. Step 2 – Research.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. I didn’t have access to any paid research resources like JSTOR or a real library. But without a citation, this information was completely unfounded and useless. I just had the internet. Sounds easy right? Become a Data Authority.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

Vision Edge Marketing

DECEMBER 14, 2011

Since 2001, VisionEdge Marketing has conducted research in the area of marketing performance measurement and management (MPM). Many organizations have invested in information-centric technology to support segmentation, personalization, content management, customer touch points, and safe force automation.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Adobe Experience Cloud Blog

DECEMBER 1, 2011

Online content marketing makes up most of the advertising budgets of some organizations. MarketingSherpa, a research firm specializing in tracking what is effective in all aspects of marketing, wanted to learn more about how organizations allocate budgets to maximize high-quality lead generation from SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

DivvyHQ

APRIL 9, 2019

Researcher Joanne Cantor from the University of Wisconsin conducted research into the social impacts of movies like Jaws, dubbing real-life behavior changes of moviegoers, “The Jaws Effect.”. When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. Duh, no brainer.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. Research from TOPO supports this. But big data has historically referred to gobs of behavioral data.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. New data suggests that content that earns a Featured Snippet can receive a 516% increase in sessions. Step 2 – Research.

Features 52

Features Lead Scoring Lead Ranking SERP 52

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. 2. Create relevant content marketing. 4. Add social sharing to your content.

Social Media 48

Social Media Social Marketing Planning Media 48

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. 1 Oncology Pharmaceutical Company in Bangladesh in 2012. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Valasys

OCTOBER 7, 2019

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Benefits of Implementing an Agile Content Marketing Strategy. The Framework of Agile Content Management.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63