KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Adobe Experience Cloud Blog

APRIL 24, 2012

And even when their content is great, they can lack the motivation that can come from a well polished keynote speaker. Attendee Only Content - Not Shared Via Social. These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. Second, this event has attendee only content.

Examples 48

Examples Conference Network Marketing Marketo 48

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 2023 class of Killer Content Awards winners are proven examples that creativity can go a long way in B2B to authentically engage audiences.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. Which was the Greatest Content Marketing Program Ever™, as anyone in the industry will tell you.).

Paid Content 166

Paid Content Content Marketing Content Forrester 166

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Rules 153

Rules Planning Brand Identity Branding 153

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Offering on-demand access to your content ensures that your message continues to resonate, allowing viewers to revisit and absorb the information at their leisure.

Buzz 106

Buzz Marketing & Strategy Barriers Paid Search Agency 106

SmartBug Media

JULY 17, 2020

Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want. From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. An example of Patagonia’s political advocacy from a brand’s perspective. For copy creation strategies that work, read “ What is Content Optimization? million more ads than 2018.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 94

Media Brand Identity Branding Storytelling 94

Hubspot

JULY 31, 2018

These examples should be all the inspiration you need to brainstorm and execute a brilliant long-term AR marketing strategy. Augmented Reality Examples. There are two big reasons you’d visit a Taco Bell in 2012 -- to try their new Doritos taco shell, or to play with their augmented-reality packaging. Home Depot.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. That is the (not so) secret behind creating content that converts. So, what do you do?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

Convince & Convert

SEPTEMBER 18, 2015

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Here are four psychological principles you need to leverage to craft a killer content marketing strategy. highlight to tweet). The Halo Effect.

Webinar Metrics 165

Webinar Metrics Marketing & Strategy Content Urgency Marketing 165

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What kinds of content do they engage with? Each stage has its own content message and delivery strategy that needs to be followed.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Customer Experience Matrix

JANUARY 19, 2016

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Ambal's Amusings

MARCH 7, 2012

2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. Type of Content : Stop-Motion animation. Why is this cool content marketing? 2012-03-07T01:31:00Z.

Content Marketing 100

Content Marketing Content Network Marketing Trust Marketing 100

Convince & Convert

NOVEMBER 21, 2014

Guy, for example, explains his re-share test: “You should post stuff that you believe your followers will find so compelling that they will share it to their followers.” ” And if this piece of content doesn’t pass the test as something you yourself would re-share, then don’t post it. .”

Skype 156

Skype Content Social Media Amazon 156

Stevens & Tate

JANUARY 27, 2023

A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. 5 Storytelling Techniques You Should Use Create Real-Time Content Creating content during the event can be helpful for a number of reasons.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Hinge Marketing

JANUARY 9, 2020

Content is king. Everyone is creating content. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. So, how is your content doing? Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. Some of these stood out in the last year as great examples of native ads, for all kinds of reasons.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Customer Experience Matrix

JUNE 11, 2015

When Highspot was founded in 2012, it focused on better content discovery for sales people. It has now redefined its core mission as improving results by showing which content is working. Users can view, download, bookmark or email the selected content or do a live pitch to a prospect.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Whether through comments, shares or likes, consumers can engage directly with digital content.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Brand Identity Branding 118

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Are you a PRO MEMBER?

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Contently

NOVEMBER 10, 2016

Founder and CEO John Foley describes Peloton as a software, hardware, and content company. A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. LoveSquad).

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Ambal's Amusings

JUNE 21, 2012

2012-06-21T07:01:00Z. 2012-06-21T07:02:00Z. Type of Content : iPad app. Why is this cool content marketing? Content to commerce : One can purchase any product of Zappos directly from the iPad through ZN app. This option is a great example of content to commerce strategy. MicrosoftInternetExplorer4.

Content Marketing 100

Content Marketing Content User-Generated Content Marketing & Strategy 100

Ambal's Amusings

MAY 30, 2012

Content Marketing Tools Series #7 Curata. 2012-05-30T14:40:00Z. 2012-05-30T14:41:00Z. Curata is a content curation. tool and content curation is all about how to market content. Curata is a comprehensive, business-grade, content curation. Curata is a comprehensive, business-grade, content curation.

Tools 100

Tools Planning Content Marketing Curation 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Litmus

MARCH 6, 2024

Sending great content and hoping that a subscriber remembers you is not enough (although that helps). A classic example is the infamous “click here”. Let’s look at this example from DataCamp : Source: Really Good Emails What makes these CTAs effective? Take these following examples. This makes your CTA easier to find.

Email Marketing 114

Email Marketing Planning Design Mobile Marketing 114

Hubspot

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples). 4 Components of Successful Facebook Ads.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

Ambal's Amusings

MARCH 15, 2012

2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. Content Marketing Tools Series #3 SlideDeck. It’s not necessary that you have a great content, you present it to people and they readily appreciate it. How you present that content is equally crucial for its success and reach. Industry Examples.

Tools 100

Tools Planning Content Marketing Verticals 100

Ambal's Amusings

MAY 2, 2012

Content Marketing Tools Series #6 Pinterest. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. For examples, share what’s unique about your brand’s culture. Industry Examples. Here are some interesting examples of how brands have used Pinterest. About Pinterest. MicrosoftInternetExplorer4.

Tools 100

Tools Planning Content Marketing Work Management 100

Hinge Marketing

JULY 8, 2016

Get noticed with unique and valuable content. The easiest way to prove that you are a thought leader is to create unique and valuable content. The web is overflowing with content. If you take a focused, long-term and consistent approach to content marketing, however, you can become a thought leader. This is not easy.

Webinar Metrics 48

Webinar Metrics Examples Marketing & Strategy Case Studies 48