Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Global ad revenue is 19.77

Youtube 114

Youtube Lead Scoring Lead Ranking Ad Frequency 114

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. The company has long classified itself as a “ camera company ” rather than a social network, which sounds remarkably similar to Facebook’s new refrain. Social isn’t just for millennials anymore.

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. They can research and explore vendor information across a range of platforms and social networks. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. However, it’s not as professionally-slanted as LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand. Image via GetApp.

Brand Identity 132

Brand Identity Branding Marketing Analytics Tools Traffic 132

KoMarketing Associates

FEBRUARY 19, 2013

The book offers tips and advice for community managers on how to set up, manage, and run a social media program. More importantly, it contains process checklists, tools, and real-world examples of what to do. At the end of the day, your business should be spending time on the networks that matter. Where do you start?!?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Adobe Experience Cloud Blog

AUGUST 16, 2012

Those over 30 are much more likely to ask for opinions and recommendations in person or over the phone or email; those under 30 are actually more likely to define word of mouth as something that happens socially. When social networks are used in the buying process, they are most commonly used in the last stage of final buyer selection.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Biznology

JANUARY 23, 2013

The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. So, we have some pretty significant bursts of growth around 2011, 2012 when those phones started to be in more and more hands.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Convince & Convert

APRIL 16, 2015

Use the Video Specifically to Build Your Page Facebook videos should be seen as tools to increase your number of page likes and the amount of likes on your content. Jump Onto Trends to Connect with Your Audience When a news item or fad is in style, people’s newsfeeds are bursting with content about it.

Facebook 167

Facebook Video Marketing Tips Youtube 167

Content Standard

JULY 13, 2016

Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Content marketing is typically thought of as how-to articles, listicles, or blog posts. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 28, 2020

For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. For example, if your company is looking to grow by 5% in revenue in the following quarter, you’ll need to figure out how many leads you’ll need to generate in order to close 5% more customers or revenue.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Hubspot

MAY 15, 2017

There’s technology available, for example, to post the same content to multiple social media channels. But should you be posting identical messages to each network? How to Compose Text for 5 Social Media Channels. Focus your energy here, and then repurpose that content for other channels. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Webbiquity

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. ” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. This is why your social media strategy is so important. For example: Newsletter sign-ups.

Social Media 93

Social Media Media Business Social Networks 93

Convince & Convert

FEBRUARY 22, 2013

All of these examples show the brand’s social agility. With a smart team running the campaigns and the trust of the company behind them, they’re able to achieve more than any brand who is micromanaging their social media outlets. Social Media Stat of the Week: 800,000 of LinkedIn’s 1% tweeted their rank.

Brand Identity 136

Brand Identity Branding Paid Search Agency Social Media 136

Content Standard

SEPTEMBER 24, 2018

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. The Game of Social Advocacy. Social gamification can take several forms. Image attribution: Bao Truong.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

Exo B2B

JULY 12, 2017

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This social network, widely used in B2C, is now growing quickly in B2B as well.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy B2B 40

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. Image Source. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. Now, the winning children will become the focus of a stream of content.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

SnapApp

JUNE 12, 2012

For many, understanding the best of the "big five" platforms to any particular piece of content can get the results your business needs.? At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google. Which social networks do you primarily use?

Social Media 48

Social Media SMS Media Long Tail Marketing 48

Webbiquity

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.”

Best Practices 100

Best Practices Social Media SEO Blogger 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. While the ‘tip of the iceberg’ shows you numbers on who’s engaging with your content, they don’t show what is REALLY happening. And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Hubspot

JULY 29, 2019

Platforms that follow the platform business model can grow or scale rapidly because they don’t own the resources that create the value, i.e. the applications, content, service providers, or products. Next, we’ll cover some real-life platform business model examples, their impact, and how they’ve become successful. Talk about brilliant.

Work Management 77

Work Management Marketing Management Contingency Planning Business 77

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. Stelzner : That’s a great question.

Social Media 48

Social Media Media Conversion Marketo 48

Hubspot

MARCH 31, 2020

If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. June 26, 2012. Leverage your social networks. Depending on the length of the contest, you should make social promotion a regular part of your social media schedule to encourage participation.

Social Media 101

Social Media Media Rules Guidelines 101

Content Standard

JANUARY 20, 2015

For example, the majority of top retailers already have smartphone apps, catering to mobile’s world of app users. The social network says it took in 85 percent of its Q3 revenue from mobile as brands flocked to its ad business. billion in 2012, the Content Standard reported. Want more content marketing news?

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Adobe Experience Cloud Blog

AUGUST 21, 2013

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. Check out some innovative examples of healthcare institutions that are really engaging through social media. Social networks give businesses a place to be innovative.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Hubspot

FEBRUARY 1, 2021

In a waterfall structure, for example, registrants are aware of price change dates through calendar reminders from your email team. Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99