ViewPoint

JULY 12, 2012

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

MAY 30, 2012

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. There are many advantages to this content marketing strategy. Fresh Content = Better SEO.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

ActiveDEMAND

APRIL 28, 2017

This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software. A common tactic to do this is through inbound marketing.

Marketing Automation Services 59

Marketing Automation Services CRM Marketing Management Top of Funnel 59

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. 2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. Ultimately it’s customers that are driving change. Inbound Marketing Risk: Reps Relegated to “Super Closing Machine” Role.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

LeanData

MARCH 14, 2023

Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Editor's note: This post was originally published in February 2012 and has been updated for comprehensiveness.

Deliverability 97

Deliverability CAN-SPAM Click Rate Marketing & Strategy 97

Customer Experience Matrix

MAY 21, 2015

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012. Maybe that’s the nature of roadmaps.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Magazine about a coming revolution called “desktop publishing.” I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. Inbound marketing with content doesn’t get any better than this!

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content 'til the cows come home, we'd like to provide some reasons why quality is so important. Facebook's Timeline Calls for More Content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right. The first hurdle?

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. well, the internet.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

MARCH 20, 2013

But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as "The Fake Steve Jobs" will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite. Because of this, companies need to change how they market. Be helpful.

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Hubspot

MARCH 22, 2012

Yesterday, CNNMoney published an article reporting on a new U.S. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required!

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MARCH 27, 2014

So I wonder, if marketing has seen so much transformation, what about the people leading the charge? Is the Chief Marketing Officer going through a massive evolution of their own? From Chief Marketer to Chief Revenue Officer. A 2012 study by Accenture found that most CMOs are struggling with return on investment.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Have you created custom tabs for your Facebook page ? and even customers.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

JUNE 16, 2016

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

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Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? I want to become a stronger, more multifaceted content creator.". Are there specific skills you haven’t quite mastered yet?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks? 8) Leverage Social Proof.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Keep Creating Great Content.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.”

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. We see the same thing with our customers. Today it’s getting more integrated into the marketing and sales and product. Jay: It’s more like customer service. I was a customer of this company for a while. Listen Now.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. We see the same thing with our customers. Today it’s getting more integrated into the marketing and sales and product. Jay: It’s more like customer service. I was a customer of this company for a while. Listen Now.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28

Hubspot

JANUARY 15, 2014

It''s no wonder that we love our own apps for B2B marketing, but since so many of our readers are inbound marketers and HubSpot customers, this app was well worth the list. The HubSpot App first launched in 2012, with on-the-go analytics and a built-in Marketing Grader. Up-to-date marketing analytics.

Lead Ranking 28

Lead Ranking Lead Scoring Mobile Marketing Hubspot 28

Hubspot

JUNE 29, 2012

21 Internet Marketing Statistics That May Surprise You. Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Is there is any possible communication that your customers and prospects would like to receive via text message ?

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

SEPTEMBER 11, 2013

Original Content Is Important …. It began as a content aggregator that collected news and articles shared by its members. Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; Remarkable Content Levels the Playing Field.

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Linkedin Clickthrough Thought Leadership Aggregators 28

Marketing Insider Group

JUNE 7, 2012

I will also talk about how this is only part of the story because inbound marketing is about understanding the current market landscape. It’s about lining up marketing efforts more closely to the buying process. What is Inbound Marketing? Market Forces Driving The Need For Change.

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Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. This is especially useful when our sales and services teams submit ideas based on the questions they're hearing from leads and customers. Pretty impressive, eh?

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Blogger Paid Search Agency Aggregators Wiki 28