Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

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Peer-to-peer Work Management Content Marketing Marketing Management 60

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

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Dwell PR Inbound Marketing Twitter 28

Webbiquity

FEBRUARY 2, 2012

Blogger interest in the site seemed to follow a similar pattern. As things stand now, there’s unlikely to be a 2012 version of this post next year. The first is finding topic ideas for tech-oriented content: “take a look at all of the ‘open questions.’ Will it go the way of MySpace?

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Hubspot

JULY 29, 2019

Platforms that follow the platform business model can grow or scale rapidly because they don’t own the resources that create the value, i.e. the applications, content, service providers, or products. Think about it: Facebook produces no original content and owns no media … yet, it collects data and brings in tons of advertising revenue.

Work Management 77

Work Management Marketing Management Contingency Planning Business 77

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

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B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Biznology

AUGUST 14, 2012

There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history, history, and content, content and more content. It’s 2012 not 2006 — olly olly oxen free.

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Ning Best Practices Enterprise Management Social Media 80

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Second, the typical image of a busy executive doesn’t include them spending time on social networks, much less using those networks to make important decisions. Breaking Down Assumptions about Social Media.

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Peer-to-peer Social Media Demand Allocation 48

LeadSquared

OCTOBER 24, 2013

How can I maximize my social presence on Google+ so that my content ranks higher? One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. Share informational and relevant content on your account. No will search for blog content about a product only.

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Paid Content FAQ Webinar Metrics SEO 52

Hubspot

AUGUST 19, 2012

If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. 10 Reasons Your Content Doesn't Attract Links From CopyPressed. 10 Reasons Your Content Doesn't Attract Links From CopyPressed.

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Inbound Marketing Content Profiling Blogger 28

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. How can you do this? At worst, they provide inadequate disclosures and no context. Our new plain language URLs — rul.es, ter.ms

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Social Media Media Paid Search Agency Ethics 126

Metadata

JULY 31, 2019

Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. It attracted millions of users, but as the platform and format became popular, other social media sites like YouTube and Facebook began poaching creators. Content Marketing. Influencer Marketing.

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Pricing Price Facebook Paid Search Agency 45

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Summit Business Media's AdvisorOne.com Launches Paid Content Product. eMedia & Technology.

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B to B Paid Content Social Media CMS Development 40

Hubspot

AUGUST 13, 2015

What's Up With Those Big Bumps in 2012 and 2013? Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. That's right -- old content is responsible for the lion's share of our blog's results every month.

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Traffic Landing Pages Ad Frequency Correlation 28

Metadata

JULY 31, 2019

Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. It attracted millions of users, but as the platform and format became popular, other social media sites like YouTube and Facebook began poaching creators. Content Marketing. Influencer Marketing.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. As global manufacturers increase their social media spending, the case for small- to mid-sized manufacturers to invest in social media grows stronger.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

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Hubspot

JUNE 29, 2012

7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Source: Marketing Science ) Brands aren't providing the right kind of content and experience to engage their fans. Ask your Facebook fans what type of content they want to see, and then give it to them! 19) About 1 in 3 bloggers are moms.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 1) Social Media Manager. 2) Blogger/Blog Manager.

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Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. Celebrity Social Proof: Approval or endorsements from celebrities, especially those that are unpaid.

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Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

NOVEMBER 28, 2012

That's all well and good for companies with dedicated social media or community managers -- but for many small businesses that have a social media manager who is also playing the role of blogger, site manager, email marketer, and salesperson, adding yet another social network to your repertoire is a much taller order.

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Small Business Marketing Google SMB Business 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. No, not that.) SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 100

Social Media Paid Content Resources Tips 100

Webbiquity

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Content needs to be informational and neutral in tone.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

JANUARY 14, 2021

Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! (Oh Whether your marketing team meeting is weekly monthly, this section will explain the content you should every single time. Marketing meetings should be a healthy mix of state-of-the-union content and educational content.

Work Management 101

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 101

Webbiquity

OCTOBER 28, 2013

In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.

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Twitter Blogger PR Social Networks 100

Webbiquity

OCTOBER 28, 2013

In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.

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Twitter Blogger PR Social Networks 100

Biznology

JANUARY 1, 2013

The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. With a blog-based platform, be it your personal or professional site, sharing your content from a web application you own and control is a no-brainer.

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Paid Search Agency Facebook Twitter Viral Marketing 80

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. HANDPICKED RELATED CONTENT: All Your Snapchat Advertising Questions Answered. Sponsored stories.

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Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 105

Hubspot

JULY 29, 2018

Social Media Terms - Z. AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility.

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Campaigns Blogger Planning Thought Leadership 48

Webbiquity

JANUARY 30, 2014

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? grow 125% in 2013? Users will spend 4.5

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