Hubspot

APRIL 17, 2013

To show you just how effective inbound can be, we''ve identified some companies that are crushing it against larger competitors. So grab your pom-poms and get ready to cheer on some underdog companies dominating giant competitors with inbound marketing. Jackson Coffee Company Consistently Beats Corporate Giants With Email Marketing.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

JANUARY 14, 2013

Ideally, candidates will meet these requirements and have prior experience or interest in your industry. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Growing the company's social media reach. 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

Conference 28

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Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JULY 9, 2012

In fact, it's the most common response we hear from companies about the difficulty of blogging. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Certain industries (e.g., But I'd love to hear from you guys.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

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Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. That will be our top focus for next year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. — Ted Engel (@iamtedE) April 6, 2012. For example, HubSpot customers generated a grand total of 12.4

Social Marketing 28

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Hubspot

MARCH 21, 2012

HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Do your partners or affiliates?

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Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

MARCH 30, 2012

In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. Why are list posts -- a type of post -- conceived as fitting only certain industries? List posts aren't right for my style/niche."

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Hubspot

SEPTEMBER 10, 2012

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. For many companies, it's publishing that content. 92% of companies who blog multiple times per day have acquired a customer from their blog. We do that here at HubSpot, actually.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

JULY 22, 2013

Silver’s three-year contract with the Times expires next month, in August, but media companies have been wooing him since last year, as Politico reported in a fascinating story about the behind-the-scenes wrangling that took place. What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Links should be included in the email signatures of everyone in your company, especially those interacting with customers on a daily basis.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

MAY 27, 2015

Spamming Was Very Profitable Back in 2012. Here's what a few hours of sales looked like back then: An Average Couple of Hours of Income at My Company During the High Times. 500 list in 2012. And that became all too clear when I went to Distilled's LinkLove event in London in April 2012. Profit margins were about 70-80%.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

MAY 20, 2013

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. 1) 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy. Tweet This Stat. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. ” Actually, that''s from Star Wars.

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

NOVEMBER 28, 2012

Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. If you're at all concerned with your company's SEO, you should really be investing time in Google+.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Why Publish on Medium? Meet Your Audience Where They Are. Increase Your Reach and Engagement.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

APRIL 13, 2020

As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China. based networks, like Facebook or YouTube , tech companies have built their own social media empires.

Social Media 99

Social Media Media Facebook User-Generated Content 99

Online Marketing Institute

JANUARY 16, 2013

Quora – Quora is a great place to find what people in your niche or industry have questions about – a goldmine of great ideas for content. She is a HubSpot Inbound Marketing Certified Professional, Honors Distinction with over 12 years’ experience with search, social media, e-mail, and content marketing. and paper.li

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

AUGUST 13, 2012

According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." Here at HubSpot, however, we've spent a lot of time hiring inbound marketers -- a few hundred, in fact. Well, if you're working in an inbound marketing company, it is. 3) Be Part of a Community.

Inbound Marketing 28

Inbound Marketing Work Management CMS Development Paid Search Agency 28

Hubspot

AUGUST 9, 2018

Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too!” How else do companies know that their promotional efforts are working? How many people are looking for marketing jobs, and what companies are looking for them? Passion for numbers.

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Hubspot

MARCH 20, 2016

This post originally appeared on HubSpot's Agency Post. What was once a solely utilitarian product for designers and printers, Pantone’s color chips have gained a cult following from design-minded individuals who are accustomed to bloggers distilling weddings and apartments and even movies into corresponding color palettes.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Forecasting Design 28

Hubspot

AUGUST 8, 2012

Does it make people want to be around your company more? Your company can become that if you center your marketing around creating engaging content. Your company can become that if you center your marketing around creating engaging content. How to Inject a Little Charisma Into Your Marketing.

Paid Search Agency 28

Paid Search Agency Social Media Differentiation Custom Publishing 28

Hubspot

SEPTEMBER 21, 2012

And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. 2) Pull from your company collaboration tool. Does someone in your company? So here you go. 17 Sources of Quick Marketing Content That Are Right Under Your Nose. Lead-gen offer.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

MAY 26, 2021

You should publish content that’s directly related to your industry and that helps your reader. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. That way, they feel compelled to share it. Write newsjack posts.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Hubspot

APRIL 5, 2017

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. What happens when your company isn't even the one behind a viral sensation? "We A few months later, Christodoulou said his company "won the social media lottery. Enter: the Cronut. Image Credit: Wired.

Viral Marketing 78

Viral Marketing Branding Brand Identity Paid Search Agency 78

Hubspot

MAY 10, 2012

Visitors to your company page should be greeted with quality content from your business, and LinkedIn makes it easy by letting you provide an RSS of your most recent company blog posts. 3) Promote new content with company status updates. 2) Get more visibility for your blog with an RSS feed. 6) Email your LinkedIn Group members.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

FEBRUARY 24, 2015

How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. 21 Industry Experts Share Their SEO Tips For 2014 by Reginald Chan. 18 Social Media SEO Resources to Improve Your Search Ranking by Social Media Examiner. Guest Blogging and SEO: Still a Match Made in Heaven by QuickSprout.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

JULY 19, 2013

This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they''re great formats for beginner bloggers since they''re very formulaic. Billion Dollar Babies: Are All These Little Companies Really Worth $1 Billion?

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Thought Leadership Curation Blogger Classified Ads 28