B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies. 1. Weak U.S. The continued frail U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Adobe Experience Cloud Blog

DECEMBER 1, 2011

They surveyed more than 1,500 marketers about their SEO budgets and displayed the results in one of their weekly charts. Of those groups: Companies with no SEO process: About 26% plan on increasing their SEO budget, with 21% saying they will expand spending on this technique by 20% or more.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? Why not or what did you learn?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Where are we starting from: did you use mobile marketing this year? What is your top mobile priority in 2012 and why? Why not or what did you learn?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

Zoominfo

AUGUST 9, 2018

Marketing automation drives a 14.5% reduction in marketing overhead ( source ). On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). 63% of marketers plan to increase their marketing automation budget this year ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Contently

MAY 17, 2017

Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.” ” If you guessed 2010 and 2012 , respectively, you’d be right. In total, video makes up 56 percent of digital budgets.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

MLT Creative

DECEMBER 9, 2011

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. BtoBOnline. CNNMoney.com/Fortune.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. e6e6e6 ;'> May 22, 2012 4:53 pm via TweetChat Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

Business 214

Business Skype Thought Leadership Marketo 214

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. That doesn’t rule out the need for marketing, Versium’s Matty contended. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. That doesn’t rule out the need for marketing, Versium’s Matty contended. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

Digital B2B Marketing

JANUARY 3, 2012

However, you can learn from their successes and mistakes and develop your own vision by focusing on how your marketing will uniquely meet the needs of your audience. Step away from your own marketing plan and look at your marketing through your audience’s perspective. Is it merely marketing noise or is it valuable?

Planning 100

Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Content Marketing Institute

NOVEMBER 20, 2017

And this “science of making machines smart” (Paul’s favorite definition, which comes from Demis Hassabis, co-founder and CEO of Google DeepMind) is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. intelcontent Click To Tweet. Analyzing content.

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

ViewPoint

JULY 26, 2012

B2B Companies Outside High Tech Have Longer Way to Go to Reach Alignment. Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. B2B Marketing Research and Analysis.

Planning 100

Planning Work Management Marketing Management CMO 100

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Introducing my brand new eBook on content marketing, called The 38 “Let’s Do It” Content Marketing Templates for Lead Generation-The Workbook.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

SWZD

SEPTEMBER 18, 2019

Our latest guest, Zarnaz Arlia , VP of Marketing of Trifacta , lives and breathes the business of preparing data to extract insights for thousands of corporations. We recently had the opportunity to talk to her about how she leverages data in her own marketing efforts at Trifacta. About Trifacta.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. But social media marketing spending will rise anyway. Direct Marketing ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started. And there is not much experience in B2B Marketing with successful mobile campaigns.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. B2B companies have been slow to move into mobile. Oddly, mobile is the one medium that that is most used by the B2B target market. Mobile marketing just makes sense for B2Bs.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

KEO Marketing

SEPTEMBER 6, 2016

Next, identify your marketing budget so you can develop a detailed marketing plan that supports your strategy. Many companies use a percentage of their top-line revenue as a budget with the size of the budget depending on how much growth they plan to achieve. Consider the Coming Impacts to Online Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Biznology

FEBRUARY 27, 2017

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club. According to the Clutch study, 86% of B2B and B2C marketers use both paid and organic social media.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

MLT Creative

DECEMBER 29, 2011

What are your marketing plans for 2012? What are you looking forward to in 2012 that you'd like to share? /mh.

Planning 40

Planning B2B Marketing B2B Marketing Plans 40

Marketing Insider Group

SEPTEMBER 4, 2012

Build Your Own Content Marketing Destination. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Content Marketing Terms Defined. The Content Marketing Checklist.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

ViewPoint

APRIL 19, 2017

Mark Hunter – Mark said: “After 10+ years of working with companies and salespeople through my consulting work, I felt it was time to write my first book, " High-Profit Selling: Win the Sale Without Compromising on Price ", which released in 2012,” he shared with the group. Now my second book, " High-Profit Prospecting ", is available.

Conference 149

Conference PointClear Cold Calling Work Management 149

Integrated B2B

NOVEMBER 22, 2012

With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. The no-nonsense Danish approach to content production.

Paid Search Agency 40

Paid Search Agency Product Companies Peer-to-peer 40

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why.

Trends 40

Trends Planning Content Marketing Case Studies 40

DealSignal

FEBRUARY 28, 2018

So basing the entire model on what can actually be engaged seems fundamental, but is surprisingly missing from many marketing organizations.”. Potential pitfalls to effective marketing planning. “If If you fail to plan, you plan to fail”. Beyond your addressable market…who’s in market: intent.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61