Paul Gillin

DECEMBER 1, 2010

I had a chance to attend the recent Web 2.0 Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Marketers need to ask themselves a new question: “How can I help?”. Can a sim fit in with your digital marketing plan?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Have a strategic vision of how social media fits into marketing as a whole. For B2B marketers, this is often LinkedIn.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? The wants and needs of the market are not always serious and sometimes are downright frivolous. While this may be true in the consumer space, I think it is much less so in B2B but that’s ok. The feature will be available globally on the 2012 Ford Focus. #45.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? The wants and needs of the market are not always serious and sometimes are downright frivolous. While this may be true in the consumer space, I think it is much less so in B2B but that’s ok. The feature will be available globally on the 2012 Ford Focus. #45.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100