Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. RT @ HeinzMarketing : attention is marketings currency.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. That doesn’t rule out the need for marketing, Versium’s Matty contended. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. That doesn’t rule out the need for marketing, Versium’s Matty contended. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

ViewPoint

JULY 26, 2012

B2B Companies Outside High Tech Have Longer Way to Go to Reach Alignment. Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

SEPTEMBER 4, 2012

Build Your Own Content Marketing Destination. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Content Marketing Terms Defined. The Content Marketing Checklist.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

B2B Marketing Traction

JUNE 16, 2015

You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Not so fast.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100