KoMarketing Associates

AUGUST 29, 2013

Of immediate review for B2B industrial marketers: Creative Works such as Articles , Blogs , and Web Pages. SERP Analysis – As I wrote in a recent column for Search Engine Watch, B2B marketers need to be much more aware of how the search engine results landscape has changed for strategic keyword targets. Final Thoughts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JULY 10, 2014

Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. This directly influences the search result pages for your content on your own blog or externally. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

Hubspot

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. This means if you've published an article in two different languages, both will rank in results for each international reader. This is called the subdirectory, and it follows the ".com"

SEO 97

SEO Marketing Websites Optimization Domain 97

RebelMouse

APRIL 3, 2018

This means Google is actively straying away from articles that are clearly written for search optimization purposes. Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. March 19, 2018: Subscribe with Google.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Why they matter.

Analytics 101

Analytics Click Rate Lead Ranking Lead Scoring 101

EMagine B2B Blog

MARCH 5, 2019

Here’s what we’ll cover in today’s article: Breaking Down Schema for Healthcare, Medicine and Life Sciences. Supporting Resources and Articles. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). This is not what we are discussing in this article.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Directive Agency

DECEMBER 13, 2018

Focus on the homepage, core/product pages, and your blog pages. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Therefore, it’s important to include at least two in each blog piece you produce.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case.

CTR 120

CTR Lead Ranking Lead Scoring SERP 120

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

ClearVoice

MAY 17, 2023

This article will chronicle the history of Google algorithm updates from PageRank to modern day. The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). To ensure high-quality user information, while avoiding spammy content.

DMCA 52

DMCA PageRank Google Copyright 52

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. The search engine crawlers are evaluating everything they can find pertaining to your brand, including your website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, etc.

Branding 28

Branding Brand Identity SEO Television marketing 28

Hubspot

JUNE 12, 2018

Presiding over a 10+ year old blog has a lot of unique challenges. From where you sit, it might seem like we've figured it all out -- we're one of the largest and most visited B2B blogs on the internet, we have a team of extremely talented and motivated staff writers, and we still manage to find new stories you want to read on a daily basis.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

seo.co

OCTOBER 5, 2021

It should be obvious that you need a blog if you’re running an ongoing SEO campaign; as you’ll see in some of the coming strategies, the optimization work of your blog posts feeds into a number of SEO angles. Include proper header tags on all your articles. Build personal brands. Optimize your title tags.

Optimization 98

Optimization CMS Development Tagging Keywords 98

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

seo.co

JUNE 13, 2021

Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Once you know the trend, create blog posts, articles, videos, infographics, and more. Next, optimize them with the most trending keyword phrases to rank them on the SERPs.

Paid Content 111

Paid Content Trends Traffic Google 111

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. How to Build a Search Insights Report to Grow Organic Traffic to Your Blog.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ClearVoice

AUGUST 27, 2019

Content marketers could do worse than follow the BBC’s example in providing an immersive experience that is focused on the content, like their article on the secret lives of young IS fighters. These days you need to be executing on the full package if you expect to play in a competitive SERP! Addressing your user experience.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. you can learn how to optimize your presence in this blog post about improving your Yelp! Leverage Your Blog. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

OCTOBER 19, 2012

so I could officially bust them in this blog post. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". So I donned my walrus mustache and beret (any Mythbusters fans out there?) 3) Google+ is dumb.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Brandpoint

NOVEMBER 28, 2018

” In the 2012 report, she writes: “Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. You may host a blog on your web domain (and if you don’t, you should probably start ). Shared and owned media was the primary focus of … no one.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Moz

NOVEMBER 15, 2020

Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. We’ve used this strategy for our clients since Fractl first started up in 2012, and we’re convinced it’s one of the best brand authority strategies. But how exactly can a brand begin to build, or build upon, their authority?

Ad Building 83

Ad Building Branding Brand Identity Content Marketing 83

seo.co

NOVEMBER 10, 2020

We’ll discuss all of that – and more – in this blog post. For starters, anchor text is basically the visible and clickable portion of text that people see when reading a blog post or website copy. In April 2012, the first Penguin update was released. But some are more critical than others. What is Anchor Text?

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. There's no reason why you'd need to start from scratch with a completely new approach every time you blog. Ultra-specific: What can I expect to learn from the blog post?

Tips 28

Tips Content SERP Viral Marketing 28

Content Standard

JULY 26, 2016

In 2012 when I joined, content marketing as a topic was seeing explosive growth. Publishing Comes Easy—Being Great Does Not… In my first year, the Content Standard published 559 articles, or 10 articles per week—every week—including holidays. Reaching a sustained publishing cadence was a big, personal accomplishment.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Hubspot

AUGUST 9, 2018

In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. Later in this article, I’ll dive into how to get a marketing job. According to Monster , there were over 200,000 marketing jobs in the United States in 2012.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Single Grain

MARCH 18, 2020

The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. UPDATED as of March 2020. The only tricky part?

Google 144

Google Guidelines Paid Search Agency Content 144

Single Grain

JANUARY 17, 2024

Concise and Compelling Title Tags The title tag, essentially the title of your webpage, appears prominently in the SERPs : It should be concise, typically under 60 characters, to prevent it from being truncated. Revisit and update your older articles with current information and keywords to keep them relevant and rank higher.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tips 52

Hubspot

JULY 21, 2014

.” From an HTML perspective, a “nofollow” link looks like this: <a href=" [link] " rel="nofollow” >Google Algorithm Changes</a> The main goal of introducing “nofollow” was to crack down on link spam, specifically in the comments sections of blogs.

SEO 28

SEO Adwords Keywords SERP 28

ClearVoice

JANUARY 4, 2021

Since 2012, use of the term has increased more than 1,300 percent, according to Google, with much of that rise having taken place since 2016. A good indicator of how best to wed content type to a given audience is through your SERP results. So, what is microlearning? Video results.

Top of Funnel 111

Top of Funnel Webinar Metrics Marketing & Strategy SERP 111

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. B2B PR Sense Blog ). And these people can vote.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. B2B PR Sense Blog ). And these people can vote.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MAY 26, 2021

While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. If someone posts a backlink to your website on their website or blog, their readers might click on it — and you'll benefit from that referral traffic. Link to other blogs on your blog.

Link Building 101

Link Building Lead Ranking Lead Scoring Webinar Metrics 101

ClearVoice

AUGUST 13, 2019

Sites with a massive quantity of links with no regard to the quality of the sites they linked to got a big, disheartening surprise in 2012 when Google rolled out the Penguin Algorithm to penalize sites that played fast and loose with their link-building strategies. Then in 2014, the next link-building drama unfolded around guest blogging.

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

Valasys

JANUARY 13, 2023

billion websites billion webpages on the internet, it’s no surprise that in the new year of 2023, the great majority of SERPs will be devolved into battle zones. Let’s find out more in this blog. From 1996 until 2012, having many backlinks meant everything. With approximately 1.98 What Are Backlinks?

Marketing Websites 40

Marketing Websites Lead Scoring Lead Ranking High Quality Lead 40

Outbrain

JUNE 7, 2021

The impact of ads on the SEO debate can be traced back to 2012, when Google announced the page layout algorithm update , later known among SEOs as “Ads Heavy”. Matt Cutts, 2012. It has since then hit twice more, in 2012 and 2014, until it became an integral part of the algorithm. Ads Above-the-Fold. Exit intent banner.

SEO 37

SEO Ads Lead Ranking Adsense 37

Webbiquity

FEBRUARY 24, 2015

” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. For example, you might have example.com and blog.example.com domains to keep your eCommerce platform and blogging platform separate. Everybody does. Wouldn’t it be nice if your site was at the top of that list?

Lead Ranking 111

Lead Ranking Lead Scoring SEO Google 111