Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers!

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. .” Do you aim at getting new markets with its help?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

FEBRUARY 5, 2014

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking, my friends is marketing.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

KoMarketing Associates

FEBRUARY 19, 2013

Some tools B2B marketers can use for listening include: SocialMention (free). Here are a few tips on identifying the best social network for your business: Look at analytics. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Where are they talking about you?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Content Marketing Institute

NOVEMBER 20, 2017

The question came via Facebook Messenger from a friend who was coming over for dinner. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. Table of Contents.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Adobe Experience Cloud Blog

AUGUST 13, 2015

Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B Predictive analytics is making guessing a game of the past. Let’s get started… 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. 6 Ways to Create Content That Markets Itself. in response.

Tips 69

Tips Content SERP Custom Publishing 69

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. ” — Marketing Insider Group.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

SmartBug Media

MARCH 17, 2020

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. 91% of business marketers prefer LinkedIn for content distribution – more than any other platform. 64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. 500+ Native Ad campaigns delivered since 2012.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. We are able to chop up segments and get shorter pieces of content to share on Facebook and various social media.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! Marketing Grade.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

NuSpark Consulting

APRIL 28, 2012

If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. All marketing must contribute to revenue.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. SEO and marketing consultant Jason McDonald told us: “GA4 is a disaster.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Advertising Agencies 102

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2011 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. Rather than settling for the easy way out — a blog post or PDF — Lever uses custom pages on its site to make the case studies pop. . . Example: Lever. . Demo Campaign. . Example: LinkedIn. . . Source ). .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Biznology

NOVEMBER 8, 2012

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Case Study: US Open Marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

FEBRUARY 16, 2012

In this age of inbound marketing, content is king. As Eric Siu noted recently in Is Blogging Dying? blogging is declining among Fortune 500 companies because “Most people don’t like hard work. , blogging is declining among Fortune 500 companies because “Most people don’t like hard work.

Copywriting 100

Copywriting B2B Thought Leadership Thought Leadership Curation 100