Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. million views on YouTube.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

SEPTEMBER 15, 2020

billion hours of live video , and 82% of people prefer live video from a brand over standard social media posts. Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A. The campaign quickly went viral thanks to the influencers' live videos, promoting Drumsticks. Image Source.

Examples 101

Examples Ad Building Brand Identity Branding 101

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. and have leveraged Hollywood connections and social media influencers. The tactic is popular -- there are currently 58,800 results on YouTube for “warby parker try on.”

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License. United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Content Standard

SEPTEMBER 7, 2017

Back in September 2011—at the time of the first CMW—interest in content marketing was nowhere near what it is today. Jay Acunzo—former digital media strategist at Google and head of content at HubSpot—agrees. Becoming an Audience Company: Moving Beyond Media in a Post-Digital World—Robert Rose. Image attribution: Kelly Kingman.

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Hubspot

APRIL 1, 2018

The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. The message is now a holistic initiative by Always you can learn about here , and a hashtag that's still used on social media today. So, what did Coca-Cola do to appeal to the masses?

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

JUNE 7, 2012

That makes it a little bit more obvious why a marketer might want to leverage these already viral pieces of creative for their own marketing -- especially in social media -- doesn't it? 1) 'Success Kid' for Virgin Media. Posted in January 2011 and accumulating over 45.8 We bet you'll easily recognize a meme or two.

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Hubspot

FEBRUARY 16, 2011

Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. Somewhere on your computer you have digital media files. Most people understand digital media by its file extension (.mov But did you know there is a lot more to a digital media file than the container? 264 codec.

Video Marketing 28

Video Marketing Planning Inbound Marketing Youtube 28

Hubspot

MARCH 1, 2011

In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. Coordination on Social Media. In crowdsourcing content, there is always space for social media, whether it will be part of the organization process or used for the final content piece. How to Use Online Video for Inbound Marketing.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? What to do?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

APRIL 21, 2011

Winner will be announced Wednesday April 27th 2011. They also have a blog, a media blog. Over there, they just throw up YouTube videos, little Flip videos and things. People are using YouTube as a search engine (it's actually the 2nd largest search engine in the world). Why would companies want to do online video?

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buffer

OCTOBER 25, 2018

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Of course, it isn’t only about the size of the social media sites.

Social Media 111

Social Media Media Brand Identity Branding 111

Scoop.it

MARCH 17, 2022

Other factors to consider include competitor analysis and social media analytics. Check out their website, social media pages, and blog to see what kind of content they share and what works for them. Evernote publishes most of its content on Facebook, Twitter, and YouTube. The campaign went viral across 80 countries.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. Researching social media platforms not founded in the U.S. based networks, like Facebook or YouTube , tech companies have built their own social media empires. 8 of the Biggest Global Social Media Platforms. QZone and QQ. Owner: Tencent.

Social Media 98

Social Media Media Facebook User-Generated Content 98

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The restaurant chain introduced an ‘All Day Breakfast’ after feedback on social media and through online surveys suggested widespread interest in breakfast items all day. The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

seo.co

DECEMBER 8, 2021

If you’re looking to make some casual friends at a digital marketing conference, you’ll want to bring up some safe, casual topics like social media or video content. In 2011, massive businesses like Overstock.com and JC Penney were penalized for black hat search practices – including manipulative link building.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

NuSpark Consulting

MAY 19, 2012

In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. As you know with social media, nobody likes to be sold too forcefully, so be tactful. This IS social media, and that means sharing other companies content (and hopefully they will reshare yours).

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. BuzzSumo is the mother of all social-measuring and virality tools. Since its 2011 launch, Scoop.it! Click to enlarge.

Curation 110

Curation Tools Enterprise Management Content 110

Webbiquity

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ?

Social Media 100

Social Media Paid Content Resources Tips 100

Optinmonster

JANUARY 15, 2020

Pro Tip: Use RafflePress to create a viral online giveaway. Since life often has loads of deadtime like waiting in line at the DMV or sitting on the bus for a daily commute, it’s no wonder that more than 70% of YouTube video consumption happens on mobile devices. Level-up Your Social Media Game. Get on Instagram’s Sales Channel.

Mobile Marketing 66

Mobile Marketing Planning Tips Paid Search Agency 66

readwrite

JUNE 11, 2012

David Griner doesn’t think television advertising needs to be saved from the Internet and social media. Griner, who spoke last week at the Blogworld & New Media Expo in New York, pointed to this year’s Super Bowl as case study No. On the contrary, Griner says television ads need to be saved from themselves. “I

Television marketing 40

Television marketing Social Media Paid Search Agency Cable 40

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. The late 1990s saw the rise of broadband internet, and the increasing complexity and creative possibility of internet browsers to display more exciting media. YouTube found it. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Biznology

NOVEMBER 1, 2011

Within a day of being allowed in via viral invite or connections, there were thousands of connected, fleshed-out, and promoted ad hoc corporate and nonprofit brand pages popping up everywhere. So, Google Plus assures us that Google+ Brand pages will be awesome, be better than Facebook, and meet all our needs as social media marketers.

Google 80

Google Twitter Work Management Facebook 80

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

JANUARY 4, 2011

While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast. Lead Nurturing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Convince & Convert

JUNE 21, 2012

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). This episode features Joe Stupp of Chipotle. Listen Now.

Work Management 118

Work Management Marketing Management Stats Social Media 118

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100