Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?” Which ones are the most relevant?

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Webbiquity

MARCH 12, 2012

8 ways to get people to discuss your new product in social media by WebInkNow. do your research, do be concise) and “don’ts” (e.g., send generic pitches) for successfully getting others to write about your product / service / news / client etc. Blogger Outreach Remains Crucial for PR Pros by SocialTimes.

PR 100

PR Blogger Tips Best Practices 100

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. The next highest usage was Facebook at 68%. 2005-2011: Clicks & views. External factors : topical interests, how your competition is performing, relevancy to the current season. Global ad revenue is 19.77

Youtube 122

Youtube Lead Scoring Lead Ranking Ad Frequency 122

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Different companies can coexist as the dominant networks for different people.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     Social Buyer Circles. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information.

Social Media 28

Social Media Social Marketing Tips Media 28

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. Facebook and Google rule all. Facebook, as we’ve covered repeatedly here on The Content Strategist, has seen massive growth in the past couple years. Google and Facebook are threatening to become nothing less than an internet advertising duopoly.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media.

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Free eBook: 2011 Facebook Marketing Guide.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Hubspot

JANUARY 15, 2013

Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. and your own were.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

MAY 25, 2011

While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy. Welcome New Page Visitors - When thinking about Facebook, a new metric comes to mind: visitor-to-like. They use it as a home base.

Facebook 28

Facebook B2B Landing Pages Internet Marketing 28

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Adobe Experience Cloud Blog

JANUARY 12, 2012

Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Do you use feedback from audiences to keep your content relevant? Is your content mobile friendly?

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Hubspot

FEBRUARY 25, 2016

Perhaps that’s why brands are agog over social commerce. For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. Here’s how to delve in: 1) Facebook.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Martech Advisor

FEBRUARY 4, 2020

Facebook has grown by leaps and bounds in the last fifteen years. As Facebook celebrates its 16th anniversary, let’s look at the key events that define Facebook’s groundbreaking journey that started in 2004. By the end of 2004, Facebook had already reached the one million user milestone. Pre-Facebook Days.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Marketing Insider Group

JULY 13, 2010

Trend #1: Social media is being used more and more by professionals for decision making. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 4, 2011

According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

SnapApp

MARCH 20, 2012

Given that Google is far and away the largest search engine on the web and participation in the social network is growing, it's time for brands with Google+ pages to make sure their posts are optimized to get the maximum number of views possible. Optimize social snippets. Try to use relevant keywords here, too.

Google 48

Google SEO Lead Scoring Lead Ranking 48

readwrite

JANUARY 25, 2011

Facebook’s acquisition of Rel8tion, a stealth-mode startup out of Seattle, may hint towards the social network’s growing interest in the local advertising space. Using your Facebook profile info. But these phones, explained Taylor , are inherently social. Facebook Places As It Is Now.

Acquisitions 40

Acquisitions Mobile Advertising Advertising Agencies Amazon 40

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes by boring people. We believe 60% of our Facebook fans are prospects,” Weiss said.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. Jason shared with us his key takeaways from Dreamforce 2011. As Marc Benioff said, “Salesforce was born cloud but reborn social.”

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Provide “share this” buttons to Facebook and Twitter as a minimum 22. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

DECEMBER 19, 2011

The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Connections are the key to making social business, well, social. 6 Ways to Tell a Story With Your Content.

Storytelling 28

Storytelling Social Networks Case Studies User-Generated Content 28

Hubspot

NOVEMBER 24, 2011

We've covered some major marketing news stories on this blog during 2011. Why We're Thankful for Facebook. Facebook Launches Revamped Insights Tool for Business Pages. Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Let's take a look!

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

AUGUST 30, 2011

Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pepsi During Fashion Week 2011. You can even count breaking news in this bucket.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Online Marketing Institute

MARCH 13, 2011

But Longo says that Demandbase does a better job of integrating relevant data. But Longo says that Demandbase does a better job of integrating relevant data. Internet Marketing Knowledge Mgmt Leadership-Mgmt Marketing Mobile Technology Online Communities Pages Project Mgmt-ROI Sales and Selling Social CRM Social Networking Web 2.0

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

DECEMBER 15, 2011

The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? — HubSpot (@HubSpot) December 13, 2011. Conduct a Social Poll - Want to get feedback on an issue and do it in a way that leverages the virality of social networks? your tweet is now embedded! It can be so confusing!

Twitter 28

Twitter Features Trade Show Hubspot 28

Webbiquity

MARCH 26, 2012

From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. The Fabulous Collision of Search and Social by Social Media Today. 5 reasons why social media is good for SEO by Success Works. 5 reasons why social media is good for SEO by Success Works.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Convince & Convert

JANUARY 24, 2014

Using Expion, Univision’s social team posted the “frozen Hudson” image to the show’s Facebook page , where it instantly exceeded baseline engagement expectations. Aqui´ y Ahora has more than 800,000 Facebook fans, and this image generated : More than 76,000 likes, More than 27,000 shares. How much so?

Facebook 163

Facebook Enterprise Management Work Management Marketing Management 163

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

JULY 20, 2012

The story of Digg’s sort of down fall is beyond the scope of the 12-minute introductory conversation in Social Pros but the mistakes are really kind of around the fact that Digg wasn’t as community-focused as its competitors. It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100