Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Facebook advertising will continue to improve — and get more expensive.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Many are toys but some are real tools that increase productivity and yield. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

readwrite

AUGUST 29, 2013

In a proposed update to its data use policy , Facebook outlined new features that it says will make sharing information easier, but which also clear up any misconceptions you might have had about what you mean to the company. Yes, y ou are the product. Facebook, Now With More Faces Recognized. Photo via Ludovic Toinel.

Facebook 40

Facebook Privacy Policies Product Privacy 40

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Make no mistake, a solid product matters. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

ViewPoint

SEPTEMBER 26, 2011

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Martech

MARCH 11, 2024

Only 5% of our market , is ready, willing and able to consider buying our product. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011.

Efficiency 104

Efficiency Marketing Automation Services Lead Ranking Brand Identity 104

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Hubspot

JULY 5, 2017

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. 14 Video Production Tips for Your Next Marketing Video.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Their brand message has been about the product. Product marketing is the old guard. It’s all about the product and not the user. Answers and needs are available with a click.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Hubspot

JULY 11, 2018

Facebook Is Testing Ads in AR. Now, Facebook is testing ads that allow users to do just that. At F8, the company's annual developer conference, both augmented and virtual reality (AR and VR) took center stage, with Facebook promoting its various products and features within both. Featured image credit: Facebook.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

Adobe Experience Cloud Blog

MAY 7, 2015

Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not. Facebook is a platform that connects people.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Brandwatch Marketing

OCTOBER 25, 2023

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Of course, not every brand will rely on a website to sell their products. Consumer goods is one example of an industry that is less reliant on direct-to-consumer sales.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

JANUARY 26, 2021

Facebook has made no fewer than 34 changes to the newsfeed algorithm since 2016; everything from prioritizing live video to banning advertisements from fake news sites, each designed to maximize profits for a company already worth a third of a trillion dollars at the end of 2015. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. In 2014, Mark Traphagen predicted that "Google+ the social network and user data infrastructure of Google is not going away" and "the Google+ project has been an incredible success because it drove the unification of Google products.".

Social Media 95

Social Media Social Marketing Planning Media 95

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Congratulations 2011 B2 Award Winners! Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

readwrite

APRIL 13, 2012

billion profit last quarter, announced yesterday , was almost as much as Facebook’s revenue for all of 2011. But Facebook has something important that Google doesn’t, and it scares Google’s pants off: Facebook knows who you are , to an incredible level of detail. Because you tell it.

Facebook 40

Facebook Google Adsense Mobile Advertising 40

KoMarketing Associates

DECEMBER 14, 2017

News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. However, news feed ads are a relatively new advertising product for Chinese marketers and it gained more traction in 2017. Baidu’s people targeting product has grown more sophisticated this year.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Unless you have a truly blue ocean product , most marketplaces are competitive with established, often dominant, actors. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Facebook has three billion active users. Ten years ago, businesses won because they sold a product 10 times better than the competition. Since 2010, the marketing world has changed. Instagram was launched in 2010. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

SEPTEMBER 15, 2020

Here, let's dive into six common use cases for live streaming, as well as how some major brands use live streaming to promote new products or reach new audiences. For instance, if you feel the questions are going to be product-specific, consider asking a Product Manager or Product Developer to answer questions.

Examples 101

Examples Ad Building Brand Identity Branding 101

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. 98% of super socials use Facebook, and 45% use MySpace).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Webbiquity

MARCH 12, 2012

send generic pitches) for successfully getting others to write about your product / service / news / client etc. 8 ways to get people to discuss your new product in social media by WebInkNow. do your research, do be concise) and “don’ts” (e.g., Blogger Outreach Remains Crucial for PR Pros by SocialTimes.

PR 100

PR Blogger Tips Best Practices 100

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Then, add to those with live tweets and posts as often as possible during the event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

ViewPoint

OCTOBER 14, 2011

It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product).

BtoB 120

BtoB PointClear Class Linkedin 120

Customer Experience Matrix

SEPTEMBER 2, 2011

If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Content4Demand

NOVEMBER 8, 2018

Here, we’re looking at things like Facebook Messenger and Slack.”. Facebook Messenger and Slack certainly are participating in the growth of text messaging as a B2B engagement platform. WeChat was founded by a Chinese investment company in 2011 and launched as a basic messaging and communication app.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Crimson Marketing

OCTOBER 8, 2013

3 in 5 consumers read branded content while looking at products to buy. 70% increase in visits to video sites since 2011. Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. Take your fill.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Martech Advisor

DECEMBER 30, 2019

This is why Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) have emerged as key trends for the future of marketing, revolutionizing how brands can position their products. You can use MR to create popups where customers can experience your products in ways that are impossible in a purely physical world.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Customer Experience Matrix

JULY 15, 2013

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Contently

SEPTEMBER 25, 2018

” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. They were about the same product launch, and JotForm used them side-by-side with the same budget.

Work Management 140

Work Management Paid Search Agency Advertising Agencies Marketing Management 140